I thought this was a great reminder to all of us from one of the worlds most successful Realtors:
Personalized Service is Still King. That's Why People Buy People Before Products or Services.
No one can deny the positive impact the Information Age has had on real estate. A significant number of buyers search online for a home, and there are hundreds of real estate blogs and other Web sites that provide consumers with information about the industry. At the same time, people have begun relying heavily on e-mail when communicating.
While this is all well and good, please never lose sight of this fact: While the Internet and e-mail can be effective in delivering information, it can never replace personalized service. A computer canâ€TMt close a transaction, just like an e-mail alone will not typically win you a new client.
Our business was built on service, and we all need to be salespeople, first and foremost. Remember to take your clients to tour properties first-hand and not just virtually. Follow-up on your e-mails with a phone call the same way you would have for a postcard or mailer. And, it goes without saying that you should wear your name-tag as often as possible. You never know who might strike up a conversation with you!
Remember, people buy people before products or services.
Jim Weichert
Comments(0)