Tony Robbins, that famous motivational speaker, said: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.”
Perhaps, to some extent and in some careers, that can work. However, in real estate, only parts of it work for everyone.
After all, you're an individual. You bring a different attitude, different experiences, different feelings, and a different personality to your work.
You're one of a kind - not someone else's clone.
In my opinion, every agent needs to:
- Have an informative personal website that captures leads
- Prospect by postal mail, e-mail, or both
- Follow up on leads religiously
- Become an expert in his or her chosen niche
- Stay in close touch with past clients
Beyond that, what works for one might NOT work for another.
For instance, some agents find great success from door-knocking. Others dislike it so much that they can’t possibly be successful doing it.
The same could be said for cold calling, using paid ads on Facebook or Google, buying leads, networking at events, holding open houses, using scripts, using social media sites to gain clients, joining local service groups, and schmoozing at the country club.
What works really well for one person might not work at all for someone with a different personality or outlook. I, for instance, would be a total flop at networking in crowds. My first instinct is to go hide, and I would never walk up and join a group without being invited.
So – my thought is that you should definitely take a look at what other people are doing and consider whether theirs is the right plan for you. Maybe you should even give some new things a try, just to test them out.
After that, you should concentrate on the marketing activities that you enjoy, because those are the activities that you’ll do well.