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What is Your 30-Second Elevator Speech

What is your specialty? What part of the business do you enjoy the most? Which areas do you want to concentrate in?

What is your thirty-second pitch?

For example, if you say "Luxury Homes," tell us what that means for you and your clients. Or look at the word, "Foreclosure." That is a good buzz word that isn't elaborated on enough as a marketing tool.

I could say that I sell businesses and international real estate, but that doesn't tell you much, does it?

Here's my 30-second take:

"I am a Financial Educator committed to raising your Financial IQ. I teach everyone that their mortgage is a tax deductible financial tool, not just a debt. Properly structured your mortgage will: 1)Allow you to invest more money for retirement and college. 2)Protect your money in case of disability or job loss. 3)Permit you instant access to your money in case of emergency or opportunity. It also, 4)Reduces the federal income taxes you pay. I have a free DVD that explains all of this to you. Let me get you information and I will mail you one."

Thank you to Ed Conarchy for helping me perfect that

Posted by Bernie Germani on 05/05/2008 09:58 PM

Comments (15)

bernie germanis blog about your 30 second elevator speech

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15 Comments on What is Your 30-Second Elevator Speech

that is a good one, I was going to be writing something similar this week.

05/05/2008 10:02 PM

by Dave Woodson (Indigo Financial Group Inc.)

I think you need several concise elevator speeches ready depending on your "audience". Making sure that each sounds genuine. spontaneous and not canned is the goal.

05/05/2008 10:20 PM

by Pam Faulkner-Faulkner House Redesign Stager-N. VA-Fairfax & Loudoun Co. (Faulkner House Interior Redesign)

Now you need the audience> even the best instrument can't help if we do not have the audience.

Wishing you a lot of audiencde

05/05/2008 10:21 PM

by Jon Zolsky (FunCoast Realty LLC)

This is good. Yes, we all need them. Sometimes we need several depending on who we are talking to.

05/05/2008 10:21 PM

by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )

I'm just not sure about the whole "elevator speech" thing. I'd just rather be me because at the end of the day it's about people.

05/05/2008 10:23 PM

by Simon Conway (Picket Fence Realty)

This is good people are especially friendly on the elevator, good one.... We must always be prospecting... Good one..........

05/05/2008 10:51 PM

by Frank Marta Texas Home Loan Specialist (Gold Quest Mortgage)

Good job, we all should be prepared at all times!

Tom Davis DE Realtor

05/05/2008 11:53 PM

by Delaware Homes For Sale:FREE SEARCH! Tom Davis : Delaware Real Estate, Click Here (Delaware Real Estate,DE Homes,Find A Home ERA Realty Realtor)

Hey Bernie, Who's DVD are you using? I have seen the one from Ric Elderman, is that the one?

John Thomas - Certified Mortgage Planner

05/06/2008 07:09 AM

by John Thomas (Primary Residential Mortgage Inc.)

Hi Bernie. Here's mine - I sell bigger, better, nicer homes to folks like yourself!

05/06/2008 09:39 AM

by Vincent Martinez (Prudential Network of Homes)

Bernie, I really liked your elevator speech. It was very clear and offered benefits to the listener.

05/06/2008 09:52 AM

by Gary Woltal - REALTOR® Dallas Ft. Worth (Keller Williams Realty)

John,

The DVD is Ric Elderman's. Ed Conarchy from Loan Tool Box turned me on to his teachings. I also have bought Ed's coarse as well, and this is where I received my best education in the mortgage business..

Gary,

Thank you for your input I really appreciate that encouragement..

05/07/2008 01:06 AM

by Bernie Germani (American Signature Funding)

Sounds great to me! I have a 30 second that I tailor to each specific scenario. It si not the same to everyone that asks.

05/07/2008 01:14 PM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

I have found trying to tailor it to different people I started studdering, and floundering, so what did I do I came up with one for myself for everyone to understand what it is I do for a living.

05/08/2008 11:48 PM

by Bernie Germani (American Signature Funding)

"I help homeless people find homes" ....that always gets their attention. Then the "REALLY??" question will come pretty quick. It's a way to break the ice.

05/08/2008 11:57 PM

by Tommy Dabbs (Dabbs Realty Group)

i need to find my second speech. i just ramble on and go everywhere when i get the chance. Thanks for the eye opener.

05/29/2008 07:04 AM

by Sharon Harris (AllQuest Real Estate)

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