YOU, INC.

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YOU, INC.

For the majority of my life I've been a voracious reader.

When we were children just learning to read, we were introduced to what was the first free public library in Texas, Galveston's Rosenberg Library. There was a wonderful children's librarian there, Miss Emma Lee, who devoted her time and talent to showing Galveston kids the wonders of a library, and the pleasures of reading.

I've never been much for novels. Instead, I read about people, places and events. And I read self-improvement books. Frankly I'm interested in what makes people tick, and what I can do to make me tick better.

Harry and Christine Beckwith have spent most of their adult life dreaming up advertising and marketing schemes. With that came speeches on how to do it, and from that came several books that tell it to those who weren't invited to hear their talks.

Their latest one is titled You, Inc. Now for whatever reason, that's not an original title. There appear to be several other books published in the past with the same catchy name. Nevertheless, this one's worth reading.

Those interested in the components of marketing and selling, if they pay careful attention to the lessons and explanations talked about in You, Inc. they are sure to find new meaning in how to sell -- first yourself, then your product or service.

The book cost about $24 and you can already find used ones on Amazon.com. Get a copy, read and study it, then savor it. Let us know what you think.

BILL CHERRY, REALTORS

DALLAS

214 503-8563

Our 43rd Year Selling Texas

Posted by BILL CHERRY on 05/05/2008 10:00 PM

Comments (7)

new book, sales book, how to sell, how to sell yourself

Originally posted at: BILL CHERRY'S GREATEST DALLAS PARK CITIES REAL ESTATE BLOG: YOU, INC.

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7 Comments on YOU, INC.

MAY

2008

Sounds like a great book Bill. I am like you, I love to read about history and self help books, but I typically think of reading fiction as a waste of time. (Sorry all you fiction readers out there) I will have to check this out.

Pam, my idea is to work as hard as I can to be a better and more educated and informed person. I've always thought that was our purpose here, i.e., be that so we can contribute more than we take out.

Thanks for commenting, and also thanks for letting me know we're kindred spirits.

GOD Blesses!

Bill

Bill...I must admit I like fiction...I believe I'm an escapist! I am a tactile learner and learn best with verbal and visual then a written re-enforcement!

But I retain...when I learn hands-on. It's the retention that's important for me....doesn't come so easy these days.

I'm off to bed...eyes are closing! Nite Bill :-)

Miss Joanie,

I actually learn best by doing it, screwing it up, then cleaning up my mess. And while I was not a particularly good student before college, what I did learn stayed with me until this very day. For an example, I can still work a slide rule and my math skills remain.

So all in all, I probably got more out of my public schooling than the Valedictorian.

Patty learns like you do, and like you, she's a smart cookie. I don't want to match wits with either one of you.

Love hearing from you. Miss you when I don't.

MAY

2008

Bill,

Thanks for the heads up on this book. I love to read all the non-fiction I can get my hands on. My degree is in marketing and I love to study people and NLP. I already know about me -- I'd much rather learn about other people. You've got to be comfortable in your own skin to first sell yourself, which is the first thing people buy, to be able to sell anything else. Sounds like an interesting read.

Cheers.

Sounds like a good book! It's funny, but beyond magic books (my hobby as a kid) every book was a biography. I've always studied people to pattern. I also have little use for novels, if I'm going to read I need to learn something FAST. I like movies based on novels - I wonder what that means????

Miss Terri, you and I share the same logic and for the same reasons. Often times I have trouble pulling in the suggestions to my personality, but I sure try, and I always see why they would make me a better person.

Miss Rebecca, I am totally amused that you were a kid magician! My lifelong friend, Jasper Tramonte, and I also studied magic and we called ourselves the Twin Foondinis. We put on quite a few shows, actually, and I've always sworn that we were the inspiration of Sigfried and Roy.

Bill

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BILL CHERRY

Dallas, TX

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BILL CHERRY, Real Estate Broker

Address: Dallas, Tx

Office Phone: (214) 503-8563

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