Tips are tops...for promoting your business

A tips sheet is a simple list of five to a dozen tips that tell people how to do something-usually how to solve a particular problem.

It is a simple and easy way to transform your knowledge of redesign, staging, decorating, organizing...or ANY topic, into
dynamic material for marketing, motivating, and making yourself memorable. A tips sheet not only helps sell your services and products, it boosts your credibilty and
establishes you as an expert in your field...PLUS the media loves them!

So why then do the most people shy away from this type of writing as a way of promoting their businesses? Commom excuses:1) it takes too much time 2) I don't know what
one in less than an hour!

How is that possible you ask? By utilizing the K-I-S-S(+s+s) principle = Keep it simple,short, succinct and solution based. Here are some tips on writing tips...

Finding the time:

If you can't sit for an hour (or less) to write a tips sheet, get in the habit of writing 2 or 3 tips per day...by the end of the week or sooner you'll have it done.
Join forces with someone else and use your combined ideas to create co-written tips sheets.

Identifying the tips topic:

People love reading about simple strategies and solutions...things they can do themselves.  So your tips should be ways that you can:

Solve a problem
Share a creative idea
Overcome a common complaint
Identify an issue that perplexes people

Remember that people are intrigued and interested in anything that pertains to their home and surroundings...look at the popularity of HGTV and Discovery Channel
television shows, not to mention all the home-related magazines.

Tips titles and wording...

Discover how to or ways to...
5 Biggest Decorating Mistakes
7 Mistakes You Don't want to make when choosing color or selecting lighting...
Secrets to...
10 Tips to...
Top Tips for Creating the perfect Patio
Shortcuts
Strategies for...
Quick fixes...
Budget or No Cost solutions

What now? Ways to use tip sheets in your marketing
 
Add your tips lists to your website, in flyers, as handouts, for mailings and in your newsletter.

They are a powerful way to pitch to the media as they are easy to read and understand. Editors love them because they are perfect for a column insert or stand alone article.
Television producers use them as a screen enhancement to an interview and radio hosts find the tips format to be a great way to get information across to their listeners.

Quotes:

"To solve any problem, here are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?"
 --Jim Rohn 
 

"Don't find fault. Find a remedy." --Henry Ford

"Focus on remedies, not problems." --Jack Nicklaus