The right priceIt has been said that everything in this life has a price.  For real estate sales, let's call it the "Right price!"  When things are priced correctly, all things are able to be sold.  Equilibrium is the point in which the seller agrees to sell and a buyer agrees to buy.  It is a meeting of the minds in which the terms, location, and price have been put into a binding contract with a pledge of all parties to perform as promised.  In this current market this point of equilibrium is a grey area.  The sellers feel they deserve more in price, and the buyer is afraid the prices are moving lower.  The buyers fear is that they will overpay if prices continue to fall.    In retail sometimes a promise or a pledge that if a better price is found, the retailer will honor the new price and pay you the difference.  With a home, there is no way to do that.  A home is just too expensive.  There is no safety net to protect future value, and so we have a stalemate.  Falling prices, buyer bonuses, and incentives are not enough to sway the reluctant buyer.   The toughest part of the entire equation is to educate the sellers and buyers with facts, and truth.  Most real estate contracts affirm that as real estate agents we cannot gaurentee future values.  Appreciation is not a given, but with compromise movement in price and terms  a sale can become reality.

 
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23 Comments on The Price is Right!

Good points, and so true!  Thanks for posting this... it is all about the price, especially in a market like the one we're in.

05/05/2008 11:28 PM by Jonelle Simons (Windermere Real Estate)


Jonelle Simons  Pricing is most critical.  No one said it would be easy.

05/05/2008 11:34 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


We recently had a contest in our local office of KW...  With over 300 agents in the office, we had noticed that our inventory was growing rapidly and that our homes were staying on the market longer, much longer than last year.  We sent a team of our more experienced agents to preview some of our longer held inventory...  Withour exception every one of them was far overpriced.  This is the big problem right now on the listing side.  Seller's just are not getting it!  My personal listing inventory is down right now and on purpose.  I am refusing to take overpriced listings and have skipped past 4 in the last 2 weeks.  I will revisit them when they expire and are all frustrated and READY to right-price.  Great post, Jim!  Steve

05/06/2008 05:53 AM by Steve Homer (The HBH Group (Keller Williams affiliate))


Nice post. I agree it is important to price it right to sell .

05/06/2008 06:47 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


Jim, Another great post-

But one factor that has to-be looked at is, what is the market time for the area. If the market time is 180 days, and your dropping the price on most of the listings to sell the units in 30 days, you could in fact be devaluing the area faster than the current rate of decline.

05/06/2008 07:20 AM by Michael Zollo-Certified Residential Appraiser, South Florida (A-Z Appraisals, Inc.)


Steve Homer  Thanks Steve.  I wrote an article several years ago that talks about who is doing the interview.  I feel the agents is the interviewer not the home seller.  I choose not to take listings that I feel I cannot sell.  What is the point?

05/06/2008 08:00 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Michael Zollo-Certified Residential Appraiser, South Florida  That may be a possibility, but I am seeing no sales in many subdivisions since last Fall.

05/06/2008 08:04 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Jim,

So well put!!! Problem is while seeking that equilibrium, what is the market called that favors neither the seller nor the buyer!!! Is there such an animal??? Thanks,   Fran

05/06/2008 08:09 AM by Fran 'The Title Man' Gaspari Title Insurance-PA & NJ (Patriot Land Transfer, Inc.)


Jim, this is a grat post. The one thing people forget about is the value of the item. Sure the house might continue to drop - it could go up if there is a lot of demand. The issue is what it's worth to the person who wants it and how they may end up without it if they continue to wait - making it ultimately worth nothing to them.

05/06/2008 08:25 AM by Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies (Hoffacker Associates)


Great Points Jim, It's very difficult to have that balance with the current flux in the market! Buyers are so demanding!

05/06/2008 08:26 AM by Clark Garrison, "Mr. Short Sale" (Taylor 1 INC)


 Steve Hoffacker Value is a component that is subjective.  What is your home worth?  What was it worth last year?  What will it be worth next month?

05/06/2008 08:41 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Klarque Garrison, "Mr. Short Sale"  The balance part is not easy!  Satisfying all parties is not a doable thing.

05/06/2008 08:42 AM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Perhaps then you don't experience the influx of the California migration to your neck of the woods...

When someone sells their 750 sf cottage  in Cali and finds that they can purchase a 3,000 sf mcmansion in Oregon and still have money left over to add an in-ground pool they'll never use up here, they generally don't really get too competitive over pricing...  

It is supposed to be 'a the highest value an educated buyer will pay' rather than an 'eager buyer rolling in first time money will pay'.

05/06/2008 10:07 AM by Sara Goodwin - Portland, Oregon Appraiser (Ashcroft & Associates)


... a couple of years ago, it was not uncommon for one house to sell for $300,000 and it's next door similar house to sell for $450,000... just depending on how and where it was marketed... nearly 100% of the time the house that went for the higher mark was an out of state relocation...

And then there are the rentals... I would bet that there are many investors have yet to even see what they have purchased up here.  They just hand the keys over to a rental agency to take care of their investment.

05/06/2008 10:13 AM by Sara Goodwin - Portland, Oregon Appraiser (Ashcroft & Associates)


Sara Goodwin - Portland, Oregon Appraiser  We used to get a lot of that in Altanta.  California, Chicago, New York eyes!  They would always say... "Do you know how much this home would be if it were in... Name that City?"

05/06/2008 11:29 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


Sara Goodwin - Portland, Oregon Appraiser  The investor rentals in Atlanta is where a lot of fraud lies.  I have had conversations with folks from out of state that purchased investments with out ever seing them or knowing that you probably would need a permit to carry to visit them.

05/06/2008 11:33 PM by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)


That is what I am experiencing in the market in So Cal too. Homes priced to sell are getting multiple offers.

05/07/2008 11:05 AM by Tina Maraj Shah Fullerton Realtor (RE/MAX North Orange County)


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Real Estate Agent: Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)
Jim Crawford ~ Atlanta Real Estate-ABR E-PRO
Atlanta, GA
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