I know a guy who lost tons of weight and got his exercise by walking. He looks great and can eat pretty much anything he wants because every day he walks his allotted miles and it seems to be keeping him healthy.
Real estate agents sometimes don’t get enough exercise, especially when they spend hours at the computer. If they could get exercise by walking, it could serve a two-fold purpose. In today’s technologically advanced real estate industry, you don’t hear as much about walking neighborhoods, knocking on doors and getting to know people. This is part of the process they call farming and even with all the great advances society has made toward becoming paper-free and working on the web, it works.
Putting yourself in front of people has a huge advantage to just emails and phone calls. A consumer who can see you can relate better to you. You become real, not just a voice or a name. If you are new to the practice of real estate, especially if your funds are limited, exercise by walking. Walking a neighborhood exposes you to people, and if people can see you are an ordinary person getting exercise by walking, and you can give them something of value, it will go a long way toward developing a farm area.
Farming can help you get started in your newly created career, and it doesn’t have to be a huge drain on your funds. Nowadays, everyone talks about contacting your sphere of influence, setting up “drip campaigns” to stay in touch, and cold calling as a means to lead generation. While these are all effective in different ways, people like me who are from the old school, operate under the mantra, “If it ain’t broke, don’t fix it.” Farming always has been and always will be one of keys to getting started in the real estate industry.
Invest the time it takes to exercise by walking, and be patient. Farming isn’t successful overnight and requires a huge commitment. As a newly licensed real estate agent, what do you have to lose other than a few pounds? This is a great time of the year to get out there and walk! By the time the hot weather rolls around again, your farm area will be better established, and you may be able to do less walking and more calling, emailing or texting.
TEAM Hughes Real Estate School has more tips on how to become successful in the practice of real estate, and you can gain access to those tips through our Post License classes that are coming up at the beginning of the year. Check out our website for the full schedule and then get walking!