FSBO Gives Number One Reason to Hire a Realtor

By
Real Estate Broker/Owner with Waters Realty of Brevard, LLC BK3064647

Yesterday afternoon I was speaking with a home seller who had been pursuing the for sale by owner route for the previous couple of months.

In this particular case the asking price was probably pretty reflective of the market conditions and competition.

Still, he had been unsuccessful.

His simple reason for hiring a Realtor..... At least with real estate agents people look! 

Selling a home is much more than placing a FSBO sign out front.  Selling a home involves multiple approaches and strategies.

  • Pricing appropriately for the market (done by the FSBO seller). 
  • Preparation (almost done but some left to do).   Preparation is vital for successful presentation.  Presentation simply comes down to how a home looks to the prospective buyer - not the seller
  • Promotion.    Rarely is successful promotion by placing a sign out front.   Your real estate agent must use an effective individualized marketing plan that gets your property in front of your largest potential buyer pool available and, ultimately, attract the right buyer! 

I often refer to the above components as the Three Ps of selling a home.

Successful marketing will get people in your house.   Most home buyers use Realtors when searching for a home to purchase. 

There are multiple pitfalls to selling a home as a for sale by owner.  Many deal with the transaction and process.  Many involve safety and managing risk exposure.

Want to sell your home with the least amount of hassle?  Call on a local, knowledgeable Realtor.

 

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

Posted by

Gary L. Waters, is a Florida licensed real estate broker at  Waters Realty of Brevard, LLC, Melbourne, Florida serving Florida's Space Coast including the cities and surrounding communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and Satellite Beach.

 Call or text me directly at 321-693-3850.

 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 11/25/2016 11:45 PM
Topic:
Home Selling
Location:
Florida Brevard County

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Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Gary, if selling a home was indeed easy, we wouldn't get paid so much for doing it!  And you're so right.  It's about a lot more than a sign in the yard.

Nov 17, 2016 01:20 AM #1
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Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Well said, Gary. There's an awful lot that is behind getting buyers to look, and it's way more than just a sign.

Jeff

Nov 17, 2016 01:27 AM #2
Rainmaker
1,318,502
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Patricia Kennedy - You said a lot right there!

Nov 17, 2016 01:49 AM #3
Rainmaker
1,318,502
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Jeff Dowler - People overestimate the power of a sign while under estimating the power of a good Realtor!

Nov 17, 2016 01:50 AM #4
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Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

It is always mind boggling to me when sellers ttry to sell their homes without hiring an expert.  There are so many things to consider and they just aren't trained in this arena.  I often wonder if they do their own dental work as well.

Nov 17, 2016 02:41 AM #5
Rainmaker
58,340
Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

An owner can sell their home and in a strong market receive a fair price. No denying that. But is the time commitment and stress worth it? In many cases, no. Real estate professionals make things easy for busy people.

Nov 17, 2016 03:12 AM #6
Rainmaker
1,318,502
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Belinda Spillman - Your comment makes me think of a visit to my dentist last week. There was a small cavity starting and I opted to have the quick drill and fill without anesthesia.  Wonder if that qualifies me for FSBO!

Nov 17, 2016 03:12 AM #7
Rainmaker
1,318,502
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Cody Carmen - I agree - as long as they can get the traffic in the front door. Have a great day!

Nov 17, 2016 03:13 AM #8
Rainmaker
3,238,262
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I hope fsbos will read this post an learn from it.

Nov 18, 2016 09:13 PM #9
Rainmaker
3,314,281
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

So very true, Gary.  Though, there are some folks that feel not paying a commission is worth getting less for the sale of their home.

Nov 20, 2016 08:15 PM #10
Rainmaker
1,318,502
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Gita Bantwal - Thanks. Can't sell if you can't get people to come see it!

Gabe Sanders - True.  The tradeoff seems illogical but Spock was not a Realotr.

Nov 22, 2016 03:34 AM #11
Rainmaker
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Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

That indeed Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC , often in the haste to save money, they do not think about that part until no one comes look.

Nov 22, 2016 12:49 PM #12
Rainmaker
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Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Good morning Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC ,

I'm so glad Gabe Sanders re-blogged your post..I missed it! Very well stated..there is so much more than putting a sign in the yard!! A good Realtor knows how to market like they mean it and get people in the door! Can't sell if the buyers don't see it!

Nov 26, 2016 05:13 AM #13
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Debe Maxwell
www.AtHomesCharlotte.com | The Maxwell House Group - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a great post, Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC!  I alsu use the 3-P's in my listing presentation and FSBO's tend to 'get it' after it is explained to them.  They simply don't have the bandwidth, the knowledge or the experience to manage those 3 P's at all!

Nov 26, 2016 11:05 AM #14
Rainmaker
3,238,262
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post. Thank you for sharing. Have  a good day.

Nov 30, 2016 04:16 AM #15
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Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The 3 P's are the magic formula to move a property into pending status. FSBO's don't usually know it is so much work.

Dec 04, 2016 06:43 AM #16
Rainmaker
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Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

It is always easier than it looks...and that is the tale of most FSBO sellers !

Dec 07, 2016 05:24 AM #17
Rainmaker
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Nick & Trudy Vandekar
Long & Foster Real Estate Inc - Devon, PA
Realtors - Selling the Main Line, PA Lic AB067198

We often tell sellers we do far more than the three P's of real estate, place it in the MLS, put up a sign, and pray. So many people think if they just pay someone to put it in the MLS, put up a sign that will be it. I know in our area it takes much more than those three P's to sell a home and that is why we get hired.

Dec 07, 2016 09:12 AM #18
Rainmaker
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Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good morning Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC , Some sellers have to find out the hard way, when selling their home. They need to sell it the right way, the first time.

Dec 14, 2016 08:35 AM #19
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... a small office, delivering big service!
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