STOP What You’re Doing! You Will Not Generate a Single Lead!

Reblogger Praful Thakkar
Real Estate Agent with LAER Realty Partners

What do you do to generate leads?

Door knocking? Calling EXPIRED and FSBO?

Or working by referrals, like me?

Beth Atalay shares in this re-post...

STOP What You’re Doing!

You Will Not Generate a Single Lead!

Original content by Beth Atalay

STOP What You’re Doing! You Will Not Generate a Single Lead!

If you are in the real estate industry, chances are, you’re in it to make money, if
not, I’m happy you chose this profession as a hobby as you won’t have a single day without an event that make you laugh or cry..think, scream, dance..


Our goal should be to generate leads, follow up, then close. Sounds simple? Well, it does sound simple but it’s not. See, if you’ve been in the business for some time, you probably have a large database and your business comes from referrals. This is our dream position!

What if you’re a brand new agent without that ever lead generating database or don’t know anyone. What do you do? There’s more than one way to generate business but you have to feel comfortable with that method, learn it and execute. No matter what you do, you’re not going to get ten listings within a month. It’s work!
I caution you not to pay attention to those who would tell you certain activities are useless and they don’t generate any business. Here are some examples what “some” say don’t work;

 

-You’re wasting your money and time on ActiveRain- Really? When someone tells you this, ask to see their blog posts, their interaction with other members, whether they’ve been consistent or not. I guarantee, they haven’t been active, they haven’t blogged, didn’t comment, didn’t interact with others. Becoming an ActiveRain member was one of the best decisions I’ve ever made, I wish I had done it sooner.

-Facebook is preventing me from working. That’s not Facebook’s fault, is it? Limit the time you spend on FB and be strategic on how you spend the time you allocate to Facebook. I am active on every single Neighborhood Facebook group for my area. I am also a member of Facebook groups that have anything to do with “moving to Florida”. I am talking to others who live right here in my community, I develop a relationship FIRST, business will come. I started posting Florida related posts on my business page and started getting calls. These are just some examples, there’s a lot more.

-Landing Pages are just a waste of money. Show me which platforms you used and failed. Landing Pages do work if you know what you’re doing. There’s a great resource right here on ActiveRain, check out Brivity.com  Be sure to use demographics under FacebookAds when you run ads with your Landing Page. My last one had 26 Seller Leads, That is HUGE, it works folks, you just have to know how to use it.

-Calling Expireds- Can you see me cringe?? This is not on top of my faves at all. If there are 5 Expireds in my local market, they’re probably receiving calls from 50 Realtors..yikes!! Do I call Expireds? You bet I do but not to ask for the listing and not as soon as they come on the market. I may wait a week, a month, two weeks..but mostly, I go back 1-3 years and when I call, I engage in a conversation updating them on the market.

-Door knocking- Ask me to eat a cardboard or do 200 crunches..better yet, I will fast for a week. Who likes knocking on doors of people they don’t even know? I have some ideas but this is about real estate. I do pop bys in my farm area and knock on FSBO doors to give them a packet full of information they could use. Again, come from a place of contribution rather than be a pest.

-Direct Mail- I heard many say this is old school and doesn’t work. Depends on what you mail and what the content is. Do it every three weeks for a year, then tell me it doesn’t work. It won’t work if you do it once or twice before you give up.

-Open Houses- This may be local and also depends on the quality of your Open Houses and marketing efforts. When done right, they work. This is your chance to announce to the neighborhood you just listed a house. Why would you give that up?

-Circle Prospecting- Here we go again, talking about getting on the phone. Call around your just listed or just solds letting neighbors know and follow with a handwritten card thanking them for talking to you.

-SOI- I’m guilty of this. If I don’t put it on my schedule, months will go by before I contact my past clients. Like many of you, I have them in a category A/B/C/D based on how many referrals I received from them.

There are many methods of generating leads from your website to landing pages, phones, newspaper ads, blogging, Facebook, Instagram, Pinterest, Twitter, Direct Mail....the key is in the follow up. “Out of sight, out of mind”. Stay in front of potential buyers and sellers or nothing would work.

Pick one or two lead generating activities and do them well and do not pay attention to those who say it won’t work. I was told by a Realtor from another state just last week that ActiveRain doesn’t work but he never even tried. I was told by another ActiveRain member that landing pages were just a gimmick and not to waste my money.

This is your year to overcome obstacles but you must first make a decision to reach your goals. Once you have the right mindset, the rest will come with hard work!

STOP What You’re Doing! You Will Not Generate a Single Lead!

 

 

 

Where to live in Orlando

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Beth Atalay, Broker/Owner

Cam Realty and Property Management

407-929-1852
Wheretoliveinorlando.com BethAtalay@Gmail.com
Your Orlando Agent - Where to Live in Orlando

 

CAM Realty

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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
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Whatever positive action you take will help more than no action.

Nov 17, 2016 03:05 PM #1
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
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I have to come back to this tomorrow and look at again. This looks like some great stuff. I have to bookmark it.

Nov 17, 2016 04:00 PM #2
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Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

With these practices done regularly anyone would be a success.  Excellent Repost.  Mark

Nov 17, 2016 07:01 PM #3
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Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Consistent and persistent will bring results whether it is work or exercise!

Nov 17, 2016 07:46 PM #4
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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Praful Thakkar, thank you so much for the reblog, I appreciate it.

Nov 17, 2016 09:08 PM #5
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Praful, another great reblog choice from one of my favorites!  Beth gives us great stuff.

Nov 17, 2016 10:41 PM #6
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Suzanne Strickler
Realty Mark Associates - Havertown, PA
School is never out for the Succesful.

Beth gives excellent tips for agents of all experience to use. Great re-blog choice. 

Nov 17, 2016 10:52 PM #7
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Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Praful Thakkar - Consistency, commitment, and having a plan to over-come a bad mind-set will result in success down the road.  A great choice for a re-blog!

Nov 18, 2016 12:21 AM #8
Rainmaker
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Michael Mahoney
eXp Realty - Boston, MA
Boston Realtor with eXp Realty

Thanks for sharing, Praful!

Mike Mahoney

Nov 18, 2016 11:07 AM #9
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Praful - I read Beth's list and agree.  Relationships build referrals which build sales 

Nov 18, 2016 11:51 AM #10
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Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Praful

Great re-post and I am headed over to Beth's original ...

Nov 18, 2016 12:09 PM #11
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
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Lots of crabs in the bucket that are always trying to tell others that "that wont work", I just ignore them and respect those who are putting in 100% to doing Something.

Nov 18, 2016 02:16 PM #12
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It does take some work and some real effort to really get things started. That's not a question

Nov 18, 2016 03:54 PM #13
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thank you for stopping by at my post and your comments.

Nov 21, 2016 02:13 PM #14
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