There seems to be a disconnect between what might be considered a reasonable list price and the price the "new" buyers are offering in the marketplace. Probably, more to the point, there seems to be a disconnect between Realtors doing a little research on homes that match what they're clients might possibly qualify for and what they show and eventually tender an offer for.

Here's a case in point:

I have Seller of a mid-range townhouse in a good location (nice magnet school, close to good public transportation, shopping and commuter routes), in a nice community with some decent amenities.  The townhouse, while not in Martha Stewart condition, is nice with some newer systems in place (like a newer HVAC system).  The Sellers are tuned into the fact that the market is in the doldrums and, if they want to get showings and an offer, they need to price their home competitively. So, they're $20,000 less than the most comparable comps and priced near a comparable "as is" "short sale". (This house is a "regular" type sale.)

They get a good smattering of showings and the feedback from agents is generally positive.  One offer comes   in but it starts $15,000 less than list and then asks for 6% closing help on top of that and, of course, the home inspection contingency. 

This type of offer is so low both to the market and to this individual listing that it's almost insulting and it gets me to scratching my head.  What is the Realtor thinking?  If their client can clearly not afford homes in the price range of a certain community or area why would they even show houses in that range?  I will concede that many Sellers have the "start high and negotiate lower" mentality but when it's easy to see that a home is already listed low to the comps and community, shouldn't it say something?

I certainly don't show my clients million dollar homes when they only qualify for $500,000 ones or even $900,000 ones. 

In my view, it's all in the preparation. If the listing looks like it might be "investment grade" or less than go for it. But if a house is obviously not a "short sale" and their aren't any of the code words in the listing description that say "I'll take anything" then do your client a favor, show them homes they have a prayer of being able to purchase.

 
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8 Comments on Getting Real About Price

MAY
06
2008
Great thoughts on the pricing issue. Thanks for your imout and information on this iss
6:18am • #1
1 Featured Post

I've seen this happen too often also. Buyers who CAN afford to pay the list price don't want to pay it even if it is priced well. Some say they are afraid that values will continue to depreciate and they'll get stuck ... again. Many of them got burned when they sold their home and think it's reasonable to expect to get their next home for a steal. They won't listen to their realtor or pay attention to comps. Some agents take weeks to convince their buyers to make a reasonable offer - hats off to them.

6:19am • #2
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Don't hold it against the buyers.  They can only start with the offering price.  Don't hold it against the buyer's agent, they're just doing what their buyers are telling them to do. 

Just counter it and expect the best.  Don't worry about a home inspection, that protects the buyer and sellers and agents. 

Just be glad you got an offer to work with.

Shucks, if I'd written it, it could have been conditioned on a new roof.

7:13am • #3
Look at TV and read the paper and you will find the answer. Buyers are being conditioned to think all sellers are in trouble. As stated above take the offer and start working the counter. Things will change.
7:20am • #4
117,472 Points 6 Featured Posts Localism Sponsor

Greg -- Thanks!

Colleen -- You have a point. It's a shame our clients (buyers) only think of us as tour guides with keypads.  You'd think they'd want the value of our experience.

Lenn -- I know you're big on roofs and depending on the rest of the offer they might put a new roof on!  :-) 

I do fault the buyer's agents. It is a complete waste of time and gasoline to run their buyer clients around in communities where the cannot qualify financially.  This one even provided a lender letter (worthless) from a "no name" lender stating that they can't qualify for this price range.

If I am working with a buyer who is so unrealistic as to continue to want to throw low ball offers around to see if one will "stick" I politely disengage. To me, it's a sign of an unmotivated buyer.  Starting with the offering price is OK with me.  Look at the comps and look at the condition before randomly throwing some low ball out there. 

7:24am • #5
224,345 Points 4 Featured Posts Outside Blog

It's a Buyer's market and the market will dictate the price. I agree with Lenn, the Sellers can always counter even if it is at full price. The Sellers took a gamble when they listed it at the low end of the comps thinking they would get more offers. I believe in this market no one wants to pay the full list price.

Good Post!

7:52am • #6
AUG
25
2008

I always counsel my buyer clients on the ettiquette of an offer, which is to say that for an offer to work it must make sense to both seller and buyer. Furthermore, that asking for both price concession and closing help is akin to grabbing with both hands and that they must consider which is the most important to them and focus on that. If the answer is closing help that would logically move them toward looking at a price range that would accomodate their needs. Also, if the overall structure of the deal seems like it wouldn't make sense to the seller, then perhaps we should restructure things to come up with a compromise that works for both parties, because without a meeting of the minds, no sale will ever take place.

Charles Kraus - RE/MAX Experts
11:01am • #7
AUG
27
2008

Are you using recent solds for your pricing structure?

1:10pm • #8

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