Listings are the backbone of the real estate business. It's important to build your inventory of listed properties, and service and market them well. But most agents don't do enough with listings once they get them. Do you sell them or do they expire?
How do you get your inventory sold, as well as help you service your sellers. You need a system in place that helps you achieve these important goals.
1:Sellers want communication. Most agents think the only thing homeowners want when they list with an agent is to sell their house. Of course this is important, but from the time they list with you to the time it sells, the No. 1 thing they want is communication. A frequent complaint about agents is that they list homes and are never heard from again. So keep in touch with the seller through various means, such as phone calls, e-mails, notes, and face-to-face meetings. Provide clients with weekly updates, I do an MLS Activity Report, a Realtor.com activity report, then a report of opinions of agents and/or potential buyers, monthly a new CMA.
2: Commitment counts. Some sellers are totally committed to price, and less committed to moving. There's nothing wrong with taking an overpriced listing as long as you communicate up front that it's overpriced. Make sure sellers know that by being more committed to price, they may not be able to sell.
3:Don't make promises you can't keep. Your job is not to out-promise your competition in order to get the listing. Keep the few promises you make rather than make many promises and break them. Integrity, honesty and enthusiasm sells homes!
4: Sell the agents, and the buyers. To boost your chances of selling, you need to have more agents through the door, which means more showings. Get agents excited so that of all the homes on the market in this particular price range, they remember your listing. Have the mindset that your job as a marketing agent is to motivate the other agents in your market - not just to sell a home. When asked, "why are the selling" - do you think that is important? I say talk about the house, not the people!
5:Price it right. If your inventory isn't selling, either your price or the marketing is wrong. You have to be competitive and do monthly CMA's to show clients the changing market.
Market your listings: Everything works, nothing doesn't!!
- Hold brokers' open houses. If selling the agents means getting more buyers, then a brokers' open house is one of the best tools to use. You should look at it as an opportunity to introduce the product. It ideally should be done in the first one to two weeks that a house goes to multiple listing. It might take some time to build the reputation and to get a good turnout, but eventually it will happen. Make the open house something special - more of a party or an event. Promote it by making fliers, leaving invitation's in neighbor's mailboxes. It's also a great vehicle for promoting listings that are not getting a lot of activity.
At the open house, distribute opinion sheets. The most important question on the sheet is, "What price do you think the house is going to sell for?" After the open house, sit down with the seller and go through the sheets to find out what most agents think. Then, you can give the option to the sellers to adjust the price accordingly so that you'll get the activity that's needed, or leave the price as is and hope you'll get the activity.
What do you do to move inventory?
Sandy - The Sky is the Limit!
Sandra L. Bliven, R.I. & C.T. & e-PRO Certified
When you work with me, I work for you!
http://www.sandybliven.com/
R.I. License #S 31703 and C. T. License #RES 0782228
Licensed Mobile Notary 24/7, Refi's., Mortgages, Personal
Cell: 401-286-2571 or eFax:401-679-0422
Dreams do come true!! Let me show you how the Sky is the Limit!
I am available to my clients 7 days a week. My clients have access to me, as their agent around the clock. Once you work with me, you will never use anyone else. My services do not end after the closing, I offer the real estate help you need before, during and after you buy or sell a home. My Networking Service® Program was developed to put you in touch with local service providers to help you obtain the variety of services associated with buying, selling or owning a home. From home repair and home maintenance to complete home renovation, let me help you with all of your real estate needs. You have just met your personal concierge, let's get busy! Visit Seacoast Mortgage - my personal lender of choice, they get the job done!
MY SYNDICATED ADVERTISING MEDIA CAMPAIGN TO SELL MY LISTINGS! BE EVERYWHERE!!!!
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