A day in the life of a real estate broker can change from day to day depending on what my client load is. And whether I am working with buyers or sellers, or both. But there are certain parts of my day that tend to remain the same.
Let's take a week earlier this month when I did the following:
1. Completed 20 hours of Continuing Education in order to renew my Hawaii Broker's license by the end of the year. I did not want to leave this until the last minute. So I woke up at 4 AM for 5 days, made myself a pot of tea and studied for 4 hours each day. CHECK.
2. Checking my stats on my marketing and looking at the MLS:
Every morning, no matter what, I probably spend about 1 to 2 hours checking Google Analytics to check on my stats on my various websites. Often, I tweak the websites as well.
I also go into the 3 MLSs (Multiple Listing Services) that I belong to in Monterey/Central California, Del Norte County CA, and the one for the Honolulu Board of Realtors. I have several clients looking for specific types of properties and I check what's come on the market, has gone under contract, etc. If I find one of interest to these clients, I send off an email describing why I believe they should look at it.
3. Setting up appointments and making phone calls:
From about 10 AM it's time to make calls, send texts etc. No, Carmel-by-the-Sea is not one of those places who start early in the day.
At about 11 AM, I go down the street to our cute little post office to pick up my mail. More importantly, everyone else is down there as well and it's an excellent time to meet up with Carmelites whom I've been wanting to "bump into". What's this, you might ask? We don't have mail service to our homes here so everyone heads to the post office, just like I do.
4. Meetings during the day such as Volunteer efforts: I'm one of the organizers of the Carmel Art Festival (we are in our 24th year) happening in May. In the meantime, I need to (1) get a grant for funds from the city, (2) go before the "Visit Carmel" board to ask for advertising funds (3) write a grant to the Rotary to ask for funds to help pay for our venue expenses, and (4) write out the actual event application to the City of Carmel-by-the-Sea from whom we will get approval during a council meeting to have the event. Complicated? Yes, but in the meantime I meet up with dozens of business people in town and, during the actual event, many attendees from all over the country. As well as home owners and art collectors from our own area. An excellent event to have my name connected with.
5. Lunch time: I'm not much of a lunch type, maybe split a sandwich with a friend.
6. Afternoons: This is when I like to look at or show homes and be back by about 4 pm. After that, traffic gets crazy.
7. Late in the afternoon: I walk around town and talk to gallery owners and others that I meet up with. In essence, touch bases with as many people here in town as I can. Often, we might meet up for a glass of wine or a gallery or other event; it helps to be on all kinds of email lists for these functions and we are not shy about showing up.
8. In the evening is when I do my blogging and other research that I don't get to during the day. In fact, I spend quite a few hours on my computer then. If I need to do contracts, this is my favorite time because I can draft them out, taking as much time as necessary to get them done. But I always take another look at them in the morning when my mind is fresh before I send them off!
This is a very simplistic schedule. It does not mention all the hours I spend getting an offer ready for a client once a buyer decides he/she wants to go ahead. It doesn't include all the time I spend getting property information for that client, the negotiations to get the offer accepted, advising the client how to proceed from there, setting up inspections, etc. Or, keeping in touch with sellers on my listings, setting up showings or showing the properties myself. Plus all the marketing that needs to be done for a listing.
As I am a broker/owner of my own corporation here in California, I need to adhere to all required bookkeeping, documentation of transactions, and everything else required of me by the real estate commission. And as a sole proprietor broker in Hawaii, the same goes for Hawaii.
This means that much of what I do is done twice especially studying and marketing, which is geared to each particular state. It also includes spending time in both states. I know, this is the toughest part!!