I saw a great blog on the photography group linking to a study relating to photos and home sales:
Here is the link to the article:
http://fsbo.fizber.com/2008/05/01/the-successful-combination-of-photography-and-real-estate/
>>Another study relating to the number of photos a listing posts compares photos to the number of Days on Market (DOM). The findings show that listings with more photos sold faster. This is the shake down on the photos to Days on Market (average) analysis.
- 1 photo = 70 DOM
- 6 photos = 40 DOM
- 16-19 photos = 36 DOM
- 20 photos max - 32 DOM
And listings with fewer photos sold for less. The Closed NET Price as a percentage of the Original Price also showed a direct correlation. (These findings are based on 2006 numbers and are again estimates.)
- 1 Photo = 91.2% of Original Price
- 6 or more = 95% of Original Price
According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos.<<
At Showhomes, we believe in excellent photos and I post photos to most of my blog entries. The internet is a visual medium and people go online to SEE things, not just to read things. The better your photos are of a staged home, the more traffic it will get and the higher the chance it will sell!
Thomas, I have always thought that home with more and better photos sold better and faster. WE know that staged homes sell faster and for money too! Doesn't it just amaze you just how many homes that are listed have HORRIBLE photos very few of them?