Sale Pendings Correspond To More Business | We Market Like We Mean It

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/4XCf

  

The main reason most real estate agents market is to make the phone ring.  For an active listing, it’s the most reasonable way to expose the listing in search of a buyer.  When a listing has a status change of pending, most real estate agent will stop marketing.  Those who continue to market will do so for the purpose of finding a backup buyer.

Rarely do those for whom I market lose an offer accepted status.  However, I continue to market every listing, until I have acknowledged and shared the closed status of each listing online and offline.

The reason for marketing after a home is pending is to find more listing opportunities.  We share this with every homeowner who lists with us.  We show them how their home will be marketed.  Never have we had a negative from any homeowner.

Every homeowner who lists with us fully understands our marketing practices and the reason for them.  Our clients promote us to others in their area and to their sphere of influence outside of their area.  They want their friends to have the same positive experience as they had.

People want to do business with successful people, and it’s my job as a “marketing agent” to promote MY clients.  I market for one team and one individual agent.  The phone rings consistently with new inventory and potential buyers for their existing listings.  Everything is in place, and my routine of marketing is carved in stone

Agents are missing opportunities, when marketing a sale pending does not exist.   Missed opportunities CANNOT be recaptured.  This business is one that requires consistent marketing and the more print and online marketing that occurs, the stronger the chance of hitting the next listing to replace the pending sale. 

Listings need to be replenished, in order to stay in business with a consistent flow of income.  My job is to make that happen for others AND for me.  I call it “marketing like you mean it.”  With every listing secured, 1,500 postcards will be mailed. 

Our area is experiencing a “level market” at this time, and the more exposure the agents receive, the stronger their position within the market.  It’s a cycle that I witness every month.  Listings are Active; Listing are Pending; and Listings Close.  As Michael Jacobs so frequently states, list, sell, rinse and repeat.  Our extra step is Sale Pending, and it’s a postcard that directs business to us. 

Again, PEOPLE WANT TO DO BUSINESS WITH SUCCESSFUL PEOPLE. WHEN MOMENTS OF SUCCESS ARE SHARED, POTENTIAL CLIENTS WANT THE SAME FOR THEM. 

Think as a homeowner thinks.  They don’t know who you are unless you tell them “who you are; what you do; and how well you do it.”  I love to tell everyone…..and I DO!!!!

IT’S MY JOB, and if YOU DO YOUR OWN MARKETING, IT’S YOUR JOB, TOO!!!!!

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Rainmaker
1,349,903
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Always use every opportunity to tell them about your sale or listing. 

Nov 22, 2016 01:11 PM #1
Rainmaker
4,167,590
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Lyn Sims  no one in MY marketplace markets a sale pending except ME and the agents receive more business from it....  people like to do business with successful business...

Nov 22, 2016 01:45 PM #2
Rainmaker
2,110,276
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Missed opportunities!" That's a superb way of looking at it, Barbara!  And, so often agents feel they are too busy running the transaction to market during the pending stage that they miss opportunities!

Nov 22, 2016 01:56 PM #3
Rainmaker
4,167,590
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Myrl Jeffcoat  the agents for whom I market make sure I know of every pending sale.... once the home inspection is done and the purchase and sales agreement is signed, the postcard is sent to 500 in that area....

Nov 22, 2016 02:10 PM #4
Rainmaker
2,706,865
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Success breeds....more of the same!

Nov 22, 2016 06:38 PM #5
Ambassador
2,181,455
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Barbara

Wonderful post very well said ...

Nov 22, 2016 10:09 PM #6
Rainmaker
4,149,030
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Barbara.  Your successful track record speaks volumes for your services.

Nov 23, 2016 04:03 AM #7
Rainmaker
3,358,022
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro ,

You are always marketing like you mean it and it does work! Sellers want to do business with successful listing agents ...period. If you're not letting them know your listings are selling you're acting like a secret agent and they won't be reminded. It's all in perception..get the word out!

Nov 23, 2016 05:39 AM #8
Rainmaker
1,881,675
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You definitely do a great job of marketing and supporting the amazing team that you are a part of!!!

Nov 23, 2016 06:12 AM #9
Rainmaker
2,587,978
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Exactly Barbara Todaro and i was shocked to hear  how many just stop their marketing when finding a buyer. That marketing is a great source for new listings and buyers looking for something, what a great opportunity to convert all those callers to new clients, 

Nov 23, 2016 06:22 AM #10
Rainmaker
4,501,826
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Barbara, for sharing some of your successful business practices.

Nov 23, 2016 07:43 AM #11
Rainmaker
1,960,812
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

People like to see closure, too, especially those who live nearby. Although, I have to ask, Barbara, if the purpose of marketing is to make the phone ring, how is it that most real estate agents do not answer the phone?

Nov 23, 2016 09:28 AM #12
Rainmaker
2,828,261
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara -- I don't know how I "missed" this post -- thanks for the mention. Your consistent behavior combined with a focused message shows that you walk the talk.   

Nov 25, 2016 12:34 PM #13
Rainmaker
4,167,590
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Michael Jacobs I learn alot from you Michael....and I always give you credit for my new phrases....

Nov 25, 2016 02:57 PM #14
Rainmaker
2,635,221
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara I so agree it does not matter when the email or the calls come in, I answer it as well or get back very quickly after it...I pride myself for quick response and it has resulted in many sales, listings and repeat business...Endre

Nov 25, 2016 08:17 PM #15
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