Yep! It happened! I threw out a question on my Twitter stream to @Mizzle asking about a property flyer headline written by a client that I questioned as a possible ethics code violation. Her immediate reply:
I let my client know that I thought it might be a violation, and she quickly realized her mistake and had to remove the headline from the MLS as well. Whew!
This was another example of why Active Rain & Twitter can be incredibly valuable tools. @mizzle is Mariana Wagner and has written a wonderful series on Understanding the REALTOR (R) Code of Ethics as well as being a trainer for Keller Williams. If you haven't read her series I suggest you do, AND if you are a virtual assistant for real estate agents, I HIGHLY suggest it as well. Seeing her in my Twitter stream, I knew exactly who to ask for advice.
So while I'm thankful for Mariana's help, all this brings me to another point:
Delegating tasks to a real estate virtual assistant is one of the best things you can do for your business. We can cut down costs and allow agents more free time to pursue leads and more business.
But although delegating can be a wonderful way to increase business, working together closely on details and accuracy falls upon the agent LEGALLY to make sure that work is double checked for accuracy. The smallest things can end up COSTING your business if you are not careful. So just remember when delegating to an assistant to make sure your eyes are the last eyes that advertising goes through before hitting the submit or send button. I have learned these lessons with the help of clients and the real estate community and it has helped my business.
Make sure your VA has an understanding of some basic ethics and feel free to direct them towards that education. Many will not undertake it themselves.
Laura Monroe | Real Estate Virtual Assistant | Copyright 2008