Branding - Make a Visual Statement

By
Real Estate Agent with www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

Branding - Make a Visual Statement

To me, this home screams luxury on its own!  Adding a 'luxurious' yet, legible font to the photo for marketing, accentuates the luxury home and, in this case, alerts the buyer that the home is in a popular luxury neighborhood as well.  

Remember all cursive fonts are not legible and you don't want the reader to get stuck on the words - you want them to WANT that house!

 

NOTE:  I do use my photo on other marketing but, for listings that I post on the major websites (YouTube, iCharlotteHomes.com, ZTR and the individual property websites), I don't include my personal photo.  

 

Branding Photo Highgate Home for Sale

 

I feel that the personal photo diverts the attention from the main photo that I'm sharing - the mission of the marketing photo - to SELL THE LISTING!  Again, there's nothing at all wrong with including your photos with your marketing, I just don't do it with the marketing photo for the major sites.  As well, they can visit the website link and learn all about me OR my photo is likely already on the page that the photo is displayed.

 

The rest of the banner...

 

Including your web address and contact information is important so that when a potential buyer has questions or would like a private tour, you've given them options for contacting YOU.  That font is simple and easy to read.

 

NOTE:  Never use more than two fonts in an ad - it makes the add too busy and distracts from the message you want to convey.

 

Having our brand logo in the center of the banner and the 'M' on the same level for the eye of my last name, makes the viewer process (and understand) the 'M' without having to think about it. That's our goal - association by brand.  

 

The more you wash, rinse and repeat, the more recognizable your brand!

 

For Dick Greenberg's November 2016 Photo Contest Entry - Real Estate -  Branding photo

© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Branding - Make a Visual Statement

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Great Shots!
ActiveRainPhotoBlogger
Photos
ActiveRain Contests
Tags:
marketing photos
effective marketing for property listings

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,627,059
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debe Maxwell - your message is strong, and clearly a good one!!!

Nov 27, 2016 08:27 AM #7
Ambassador
1,272,615
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Debe, marketing savvy girl, you are! Never use more than two fonts, yes! And the one you pick for both is so very smart. Yes, that stunning home DOES scream luxury. I happen to love the Highlands type of font that you chose. It can also relate to luxurious relaxation, too...hint hint--I think I used a very similar font for my lakehomesatfishhawk.com website. 

Excellent branding info shared, missy!!

Nov 27, 2016 09:44 AM #8
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, thank you so much, Patricia Feager!

Nov 27, 2016 09:52 AM #9
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 - and you are the expert on that so, it would benefit others to follow YOUR lead!  Love your website BTW - LOVE it!

Nov 27, 2016 09:54 AM #10
Rainmaker
2,298,062
Rebecca Gaujot
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Debe, I need to change my branding photo on Realbird. I like the banner and all the info on one line.

Nov 27, 2016 10:55 AM #11
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, I use RealBird too, Rebecca Gaujot, the Go To Realtor® - and love it!  Happy Sunday!

Nov 27, 2016 10:58 AM #12
Rainmaker
471,591
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Nov 27, 2016 11:03 AM #13
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, marti garaughty - As always, I (and everyone else!) appreciate you keeping up with one of our favorite groups!  Happy Sunday to you!

Nov 27, 2016 11:05 AM #14
Ambassador
2,570,412
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Debe - That's a great branding piece and a wonderful photo to make your point. Thanks for another contest entry!

Nov 27, 2016 11:37 AM #15
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

And, thank you, Dick Greenberg for hosting!  I'm having a great time going through the massive amount of photos that I have!!  Some I haven't seen in YEARS!  Happy Sunday!

Nov 27, 2016 11:56 AM #16
Ambassador
3,151,850
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Debe- It is also clear to me that it is your attention to detail that contributes to your success.  Yes on the font, the one you used for the name makes you think "luxury."

Nov 27, 2016 04:41 PM #17
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Aww, that's so sweet, Kathy Streib - As you WELL know, it's all about the presentation!  :-)

Nov 27, 2016 06:20 PM #18
Ambassador
3,481,154
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Good point Debe, but your photo is so fresh and makes a statement of trust I don't think it would be a distraction at all.

Nov 27, 2016 08:36 PM #19
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, you're so sweet, Debbie Reynolds!  Most of the sites will have me on the side of the page anyway - and I've never been a fan of my photos!  LOL  

Nov 28, 2016 08:02 PM #20
Ambassador
2,626,334
Anna Banana Kruchten CRS,CRB
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Debe that is a great idea and very attractive presentation - luxury looking!

Nov 29, 2016 03:06 PM #21
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks so much, Anna Banana Kruchten!  Happy Wednesday!

Nov 29, 2016 09:36 PM #22
Rainmaker
1,924,140
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Gorgeous photo, home and brand marketing!

Dec 01, 2016 07:00 AM #23
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Sharon Tara!  It's a pleasure to market this one - it's simply gorgeous!

Dec 01, 2016 07:35 AM #24
Ambassador
2,870,084
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Northern VA

Congrats on your win in Dick's contest.  This is definitely a photo that makes me want to see more of the home.

Dec 06, 2016 02:07 PM #25
Ambassador
2,341,134
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, thank you Chris Ann Cleland - sorry for the tardy response - I missed your comment until today!  Happy New Year! 

Dec 27, 2016 08:53 AM #26
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
2,341,134

Debe Maxwell, CRS

Charlotte Homes for Sale - Charlotte Neighborhoods
Have questions about Charlotte? How may we help?
*
*
*
*
Spam prevention

Additional Information