Make Your Listing More Memorable With An Extreme Close-Up

By
Home Stager with Sharon Tara Transformations
http://activerain.com/droplet/4XS7

Real estate photos sell homes.

It's the pictures that buyers first see online that determine which homes they will visit for a closer look and which homes they will discard as unacceptable.


 

It's important to note that visual appeal is not the only thing to strive for when photographing a home for sale.

Emotional appeal is also important. 

Something home stagers often do is shoot a close-up shot of a decorative item, making it the focal point, with a positive feature of the home as the background of the photo.

Most mls listings simply show each room.

When you include one or two of these unique shots you are more likely to capture a buyer's attention by making the home seem more interesting. 

Extreme close-ups can suggest a certain lifestyle.

They make the listing stand out from the competition, and make the home more memorable.

 

 

Is your listing ready for it's close-up? 

 

 

Written for:  ActiveRain 2016 Photography Contest

Category:  Real Estate, Interior

 

 

 

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Rainmaker
3,357,281
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Sharon Tara ,

You are so right..evoking emotion through photographs on your listing you tug on the heart strings of the buyer.

Nov 27, 2016 06:40 AM #3
Rainmaker
3,912,432
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good morning Sharon. Thank you for the video and the post. Have  a good day.

Nov 27, 2016 06:59 AM #4
Rainmaker
3,636,093
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Cecil B. de Mille really knew his stuff and how to present something.  I love the original movie, but then I love those old movies.  A

Nov 27, 2016 07:08 AM #5
Rainmaker
2,661,913
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I agree with you....without good photos, folks will not set up showings,e tc

Nov 27, 2016 07:30 AM #6
Rainmaker
969,122
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

I absolutely LOVED that movie...now I am distracted!  LOL  Excellent advice about the close up photos, though, and the emotiom they evoke.  Absolutely true.

Nov 27, 2016 07:46 AM #7
Rainmaker
2,827,285
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning, Sharon -- it's about the marketing, right?   Excellent tie-in with Ms Desmond.  Now fade to black....

Nov 27, 2016 08:25 AM #8
Ambassador
1,286,679
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Oh, what great info, Sharon!!! I can't believe that in my photo-taking, that I didn't really know this little secret. Shame on me. I am incorporating it right away! And I loved that short video clip. Oh, Gloria was a vegetarian and lived to be quite old. I, too am a vegie, and I am ready for MY close-up Mr. Demille...oh, wait, let me put some lipstick on....

Nov 27, 2016 09:51 AM #9
Rainmaker
2,321,040
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

The last few videos taken by a professional had close ups and now I know why.

Nov 27, 2016 10:53 AM #10
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Brian England  Having a professional photographer is the obvious first step to great pictures!

Sheila Anderson  I love that scene...it makes me laugh too!

Dorie Dillard  heartstring tugging is essential in sales.

Gita Bantwal  Thank you! I've just finished decorating the tree and plan to relax the rest of the afternoon. Trying to get over a cold.

Ron and Alexandra Seigel  I love old movies too. Maybe I'll try to find one to watch today.

 

Nov 27, 2016 10:53 AM #11
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kristin Johnston - REALTOR®  Make the photos interesting and memorable. Memorable in a positive way!

Susan Haughton  I haven't seen it in a very long time. Maybe I'll see if I can find it for this afternoon.

Michael Jacobs  I feel like fading to black today....a bit under the weather.

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905  I think you will have fun with it.  Think out of the box!  

Rebecca Gaujot, the Go To Realtor®  Yes, it works great in video too!

Nov 27, 2016 11:01 AM #12
Ambassador
3,230,796
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sharon- you are absolutely right with this one!!!   Rooms are nice but the icing on the cake is often that close-up.  This made me think of the late Kathy Nielsen. 

Nov 27, 2016 11:07 AM #13
Ambassador
2,604,353
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Sharon - That's a great suggestion, and something I don't do often enough with our listings. Thanks for another contest entry!

Nov 27, 2016 11:41 AM #14
Ambassador
1,654,238
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Oh I just loved the suggestion Sharon Tara  another close up 

Nov 27, 2016 03:17 PM #15
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kathy Streib  Yes, Kathy was the Queen of this type of shot. She was a true master at it.

Dick Greenberg  Thank you! I'm really enjoying this contest.

Hannah Williams  Thank you!

Nov 27, 2016 03:45 PM #16
Rainmaker
294,148
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Sharon, that's a great idea - to use a close-up of a beautiful accent in the home with a feature in the background. Without knowing the term, I had been using a similar technique for exterior photos - trees or flowers in the close-up, and an entrance door.

Nov 27, 2016 06:39 PM #17
Rainmaker
2,633,984
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Sharon, I am emotionally attached to that stove:))) seriously awesome message and loved your picture... all I can say is I would not want to judge this contest, there are virtually no losers only winners...Endre

Nov 27, 2016 07:04 PM #18
Rainmaker
1,672,946
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

I frequently use shots like this and get results. Plain old rooms can be boring.

That video is a hoot! I'm so glad the movie industry has changed! By the same token, agents need to change when taking MLS photos too!

Thanks, Sharon!

Nov 28, 2016 03:38 AM #19
Rainmaker
353,663
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Hello Sharon Tara - Indeed, the photos are a crucial aspect to marketing a property and the lighting, staging and angle are all important ingredients in the mix.  Thank you for your post.

Nov 28, 2016 06:47 AM #20
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Steffy Hristova  Yes, this works very well for exterior shots. It can really make all the difference in the perception of the home.

Endre Barath, Jr.  Oh I would LOVE that stove. Probably not gonna happen in this lifetime. LOL

I wouldn't want to be a judge in this contest either....my head would explode.

Patricia Feager  I wanted to watch that movie yesterday, but in the process of looking for it, I ended up watching something else. LOL

Nov 28, 2016 08:15 AM #21
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Maria Sapio  Lighting, staging, and angle.....so important!

 

Nov 28, 2016 08:16 AM #22
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Sharon Tara

New Hampshire Home Stager
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