Extraordinary Staging Puts Clients/Customers In A Buying Mood-Part 3

By
Services for Real Estate Pros with Napa Consultants

www.napaconsultants.com

When it comes to avant-garde, edgy, outrageous, original, as well as fun, no one does it better than Moschino. This picture speaks volumes on the subject of extraordinary staging.  The dressing room is transformed into a leather jacket.  The leather is real and that zipper does work to ensure privacy.

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Mannequins are Amazonian in scale.  They are over 10 feet tall. Note the jacket handbag, as this mannequin overlooks the park below.

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This mannequin reigns in the showroom as the centerpiece of this section. 

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Shoes are transformed into furniture or shelves to feature accessories.

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Clothes are bright and the use of trompe-l’oeil (visual illusion to create a three dimensional perception) is evident in these bright dresses.

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Note the ragged hem, the bag that looks like it was used to stomp out a fire, as well as the ends of the bow on the blouse.

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Pearls and chains are important whether you wear jeans or dresses in Moschino designs.  

 

Although this brand and its staging may not be to everyone's liking, it does stimulate the imagination and inspires creativity.  Franco Moschino's (1954-1994) eccentric vision of fashion was unlike anyone else's in the industry, and his legacy has continued to delight of his fans.  

 

To read this series, click on these links:  Part 1 Part 2

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
2,826,990
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning, Alexandra and Ron -- STOP in-your-tracks and attention-getting.  

Nov 28, 2016 09:40 AM #1
Ambassador
2,288,887
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Wow they have gone all out with their staging.  I love the dressing room.  Very creative and eye-catching.

Nov 28, 2016 09:46 AM #2
Ambassador
2,641,984
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 We can learn a lot from commercial stagers. They can really turn a persons head just passing a window Ron and Alexandra Seigel 

Nov 28, 2016 12:01 PM #3
Rainmaker
1,949,239
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Awesome....I love that zippered dressing room! Not sure I want my blouse to look like it was recently on fire, though. LOL

Nov 28, 2016 12:36 PM #4
Rainmaker
3,636,017
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs yes, it stopped both of us in our tracks.  I have been a fan for a long time.  I love this type of thinking and creativity.  When he first came on the scene, he was making women's dresses out of chintz fabric (the sofa fabric)!  No one else had even thought of that.  They were beautiful.

Nov 28, 2016 02:18 PM #5
Rainmaker
3,636,017
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, Broker, Tacoma Washington they got us, hook, line and sinker.  I love this type of creativity.

Sharon Tara that dressing room was really something.  It was cozy to be zippered in to a jacket.  

Nov 28, 2016 02:20 PM #6
Ambassador
2,604,053
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - That is really creative display design, and it definitely stands out. It also reminds me I have some shopping to do.

Nov 28, 2016 02:36 PM #7
Ambassador
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Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Well this are really fun and interesting staging! I like it - and nobody can miss it that is for sure!

Nov 28, 2016 04:06 PM #8
Rainmaker
4,499,497
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I shared your post with Dolores. Thanks for sharing your observations and your photographs.

Nov 28, 2016 04:38 PM #9
Rainmaker
2,109,658
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

See that little black outfit in your third photo?  I love it!  However, as a grandmother of 7, I doubt it would be appropriate for me to wear!

Nov 28, 2016 04:49 PM #10
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3,230,283
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- perfect branding and look at the attention to detail!  Love it 

Nov 28, 2016 08:06 PM #11
Rainmaker
3,636,017
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten it certainly made an impression that is indelible.  The dressing room pulled me in.  I have been a fan for a long time of the creativity of this brand.

Roy Kelley I would love to know what Dolores' impression was.

Nov 28, 2016 09:25 PM #12
Rainmaker
3,636,017
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat appropriate or inappropriate is in the eye of the beholder.  There was a time when one reached a certain age they changed their wardrobes to match their age.  When we were driving in Umbria, I remember how older women wore black and laced up shoes with fat heels.  Now, they are elegant and do not dress that way anymore...even in the little villages. 

Nov 28, 2016 09:28 PM #13
Rainmaker
3,636,017
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib yes, so many perfectly executed details, and no deviations from the essence of the brand.  I wish I could have brought all of you into the store with me and could have given you a tour.  What I loved is that each store, Milan (flagship store), Florence, and Rome retained the look and feel of the brand with less edginess in the two other cities...They understand the market and the psychographics, brilliantly.  A

Nov 28, 2016 09:31 PM #14
Rainmaker
2,376,378
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  Well it caught my attention, now that is marketing your product in a unique way. 

Nov 29, 2016 02:55 AM #15
Ambassador
1,530,411
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It's very fun and no doubt this line is very popular with a certain set of fashonistas.  It would be fun to look, even if one didn't plan to buy. 

Nov 29, 2016 10:14 AM #16
Rainmaker
3,356,514
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel ,

How fun!! I love the dressing room with zipper! Very creative..always love your take on branding..it's never going to appeal to everyone but will to the ri segment who will appreciate its value!

Nov 29, 2016 04:49 PM #17
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