There are people who do this and get criticized for it. Then, there are people who don't do this and suffer from it. What is the middle ground here? How does one say or promote what they do and at the same time keep the "I" do this and "I" do that from becoming a boast? The art of marketing should be consulted with
I'M THE ONE!
You can make yourself known without having a call to action. For example: the statement..."Your neighborhood Realtor" doesn't sell it tells. Plumbing specialist does it too. Yet there are professionals or experts out there that believe the extra detail may make a difference for them and for their audience
OVER 30 YEARS IN THE BIZ...I "is"?
You tried the rest now try the best...remember that one! How about sharing how many years you have been practicing? Yes, it sells experience but it also reveals your age too. In the world of marketing, you may have just narrowed your target group. On the other hand, you may just refined it too!
YOU FOUND IT...LOOK NO FURTHER...HERE IT IS?
CALL ME...Why should they? What makes YOU different from the other guy is where the tooting takes place. I don't care much for putting anyone down to get an up position either. However, if you excel in something people have to know but how? I am the best you will ever find or know may be true but how do you say that without saying it?
I'M THE ONE...NOT THE OTHER GUY...ME!
The problem is that everyone says they are the ONE! They are the great, must have, you'll be sorry if you don't call me first.... type person and that you should call now! From the public's point of view, it can become daunting to choose among all the supposed "greats" and must call nows!
WORD OF MOUTH
Word of mouth once established is really the ultimate in NOT tooting your horn anymore because people now make the horn sound with their own mouths touting how good you are and to call you. This takes time to build a base where one tells another who then tells another.
GO TEN MILES AND MAKE A LEFT?
I once went looking for a guy out of reputation in Los Angeles that builds BBQ's out of steel drums. I saw a mailman and thought how much they know about everything and asked him..Do you know of a guy who builds BBQ's? Oh, that's so and so and he directed me to about 10 miles away from where we were
THIS GUY IS THE GUY OF GUYS
When I got to the general area, I asked again and sure enough, the two people I asked said...next block over on the right side. When I got there, the guy was out but his neighbor comes out and says..he will be right back. I can call him for you if you like? I said please do...
YOUR DARN TOOTIN?
When you can reach the point where whole neighborhoods full of people can direct you to a "go to" source, put your tooting horn away for good. You have arrived and others will now do the Tootin for you