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ActiveRain Photography Real Estate - Branding Banana Style!

By
Real Estate Agent with HomeSmart Real Estate AZ Broker BR030809000

 

 

This past year we decided to 'ramp' up the 'Anna Banana Brand' a bit and change up our signs and other marketing pieces. I'm pleased to say that we've gotten a lot of response from clients and many other folks about the new signs. One thing is for sure, you just can't forget Anna Banana For Sale Signs when driving by!  And honestly, there are a lot of new branding signs out there these days for other companies that are real snooze jobs. I did NOT want to fall into the updated 'modern' version of bland signs. I've had some folks call and say - We saw your Anna Banana sign, that's how we remembered your name and we love it.  Awesome! Let's chat.....

 

The back story of how the Anna Banana Brand came into being....

 

About 24 years ago I attended an extensive 10 day leadership course. I had a  very strong mentor that pushed me beyond what I thought I could do at the time.  One of the things she said to me was something like, Anna you are far to serious and you need to shake things up. What is your nickname? Well Anna Banana of course I said (Everyone with the name of Anna knows that answer by heart)!  Well I want you to use Anna Banana for business and see what happens this next 3 months. To my absolute total and utter surprise business picked up by a lot for me and people really seemed to enjoy the  Anna Banana brand.  It was kind of embarrassing (honestly) for a couple of years but HEY - it's been a fun journey and it's turned out well all these years later. Gotta love that!

 

ActiveRain Photography Real Estate - Branding Banana Style!

 

 

 

 

 

 

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Comments(40)

Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Anna,

Those signs are great & definitely pass the 7-second squint test. Even if people do not know you, they will recognize you from your branding. Glad this is working out for you.

Nov 30, 2016 08:45 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Gotta love it when something so easy works so well! You can't beat a recognizable brand! Congrats!

Nov 30, 2016 09:05 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Anna Banana Kruchten "One thing is for sure, you just can't forget Anna Banana For Sale Signs when driving by!  And honestly, there are a lot of new branding signs out there these days for other companies that are real snooze jobs."

Right on target - and - re-blog!

Dec 01, 2016 04:09 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

I imagine that many Annas have come to dislike the Banana nickname. However, you have turned it into a memorable positive.  Thank you for sharing the background story with us.

Dec 01, 2016 04:13 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

So your success as a real estate professional is due to your  coach having a thing for the Name Game song?

Dec 01, 2016 04:47 AM
Anna "Banana" Kruchten

You bet Ed - LOL!

Dec 01, 2016 10:46 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The "Nana" Queen Anna Banana Kruchten of it all reveals how much fun making a living & helping others can be...Toot the fruit!

Dec 01, 2016 07:01 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Cut new logo that you've got.

Dec 01, 2016 09:17 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

Fun and memorable is a winning combination! And so much better than a snooze job. I'm with you Anna, "just" need to find my thing. I've been looking for a while without success but perhaps that is the secret: to not look too hard?!

Dec 01, 2016 09:18 AM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

I love it Anna. You are my favorite Anna Banana in the whole wide world. 

Dec 01, 2016 09:43 AM
Mike Bjork
Evolve Bank & Trust - Redondo Beach, CA

Thanks for sharing, Anna!  That's a great story!  I can see how it's been a great Marketing tool for you.  Definitely fun, and makes one feel good!

Dec 01, 2016 10:15 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I like that story and how it all came to be. I love yellow so therefore love all the bananas and yellow that goes along with your brand.

Dec 01, 2016 01:27 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Anna - I really like your new sign and branding. It's fun and professional at the same time. Thanks for another contest entry!

Dec 01, 2016 02:20 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I'm glad your coach pushed you because that is one of the best brands you could have!  It is fun, witty and people identify with it.  

Dec 01, 2016 06:41 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

It's unfortunate I can't see the pictures when viewing on an iPad. I'll have to take a look on the old computer.

Dec 02, 2016 11:11 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

That's a great story Anna! How wonderful to have someone who believed in you and pushed you beyond what you saw in yourself at the moment. Kudos for having the brand take off. Why not, bananas are awesome!!!

Dec 02, 2016 06:44 PM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

We very much appreciate you sharing this information with us today.

Dec 03, 2016 06:14 AM
Jessica Garcia
Las Vegas, NV

I love "Anna Banana!" 

I need to come up with a fun nickname for me now. My photographer suggested "Jessie the Veggie," because I love to eat my veggies. What do you think? haha

 

Dec 06, 2016 10:23 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I'd remember your brand Anna! It is fun and unique and why not?

Dec 07, 2016 06:29 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

That's an interesting story and it worked for you. I like the sign!

Dec 29, 2016 09:11 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Great logo, great sign, great idea, great implementation!

Dec 10, 2017 01:59 PM