Keeping in Touch......

By
Services for Real Estate Pros with Referral Group Incorporated

When I was actively listing and selling real estate the most effective tool I ever used to stay in touch with clients and customers was a monthly email newsletter. I kept it simple and never wrote more than six things in a bullet type format. I found that this length worked well for me and was not too cumbersome for folks to actually read. I generally included links to new listings, sprinkled in community events, and sometimes shared insights. All in all I found this worked really well. In addition to this monthly shout out I also called former clients. I made it a habit to make five calls a day no matter what. Every once in awhile my timing was right on the money, but even if it wasn't I believe people were happy to know that I hadn't forgotten them.

Essentially people want to know that they are memorable. Seldom do folks spend more money than they will for a home, and while the process of doing so is finite, the impact of this major transaction will last a lifetime. Accordingly, if you let people know you remember them, value their business, and appreciate their support your efforts will be acknowledged.

I have talked before about client appreciation parties which I did and were remembered for awhile. However, in my view, the mainstay of any relationship is ongoing connection. Doing a monthly email newsletter is easy and cost effective, but the biggest bonus is to make the calls or stop by every so often, so that former and potential clients know that they are more than a paycheck to you, but someone who matters and is memorable.

 

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When you think about real estate, it is time to focus. I have helped people for close to thirty years in all areas, and made the process not only simple but enjoyable. Why should you go it alone or settle for less? Call me and find a partner to help, direct and get you where you want to be.

Sheila Anderson

The Real Estate Whisperer...... Consultant, Trainer, Facilitator 732-715-1133

 

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Ambassador
2,906,529
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I really enjoy hearing about your marketing ideas and how you did things.  As for the picture, that's a fantastic shot.

Dec 03, 2016 10:53 AM #13
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do quarterly newsletters Sheila.  Just can't seem to find the time to do one every month.  However I do a few other "stay in touch" things through the year.  I send post cards a few times reminding people about tax bills, I send them a calendar annually and Halloween drop by invitations.

 

Dec 03, 2016 11:03 AM #14
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thanks so much Chris Ann.     Sheila

Dec 03, 2016 01:58 PM #15
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hello Tammy. Sounds good to me. TY     Sheila

Dec 03, 2016 01:59 PM #16
Rainmaker
2,038,989
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Sheila, Excellent post and I love your picture. Have a great evening. I am sure your pups are happy you are home. 

Dec 03, 2016 02:28 PM #17
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Bob. You are very kind.       Sheila

Dec 03, 2016 02:36 PM #18
Rainmaker
2,111,175
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I love the picture of the two cats, with their tails forming a heart, Sheila!

I like your email newsletter idea.  I have sent out newsletters snailmail, but really ought to send them email as well.

Dec 03, 2016 04:55 PM #19
Rainmaker
2,378,371
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Sheila. I have an agent who was a used car salesman before becoming an agent.  He kept a database of former clients and used it to solicit clients when he became an agent.  he averages 3-7 deals each month.  He does that by sending out those email and a follow up phone call. I know it works

Dec 04, 2016 02:21 AM #20
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Myrl.       Sheila

Dec 04, 2016 05:02 AM #21
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hello James. I know it worked for me. TY      Sheila

Dec 04, 2016 05:02 AM #22
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3,587,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I agree with what you said. People want to be remembered and feel like you care. Love the photo, Sheila.

Dec 04, 2016 06:32 AM #23
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you so much Debbie.      Sheila

Dec 04, 2016 06:33 AM #24
Rainer
111,042
Karen Hellier
Freelance Writer - Big Canoe, GA
Freelance Writer for Professionals, North Georgia

Those are some great ideas Sheila. I think I will send Christmas cards based on your post. Perfect timing...thanks for sharing!

Dec 05, 2016 07:36 PM #25
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Karen. Have a great day.       Sheila

Dec 06, 2016 06:56 AM #26
Rainmaker
1,358,280
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sheila Anderson, I do quarterly newsletters as well as other things to stay in touch. With social media, staying in touch has become a lot easier. Thank you for sharing what worked for you.

Dec 06, 2016 09:33 AM #27
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Beth. You're right, it is easier now. Have a great day.      Sheila

Dec 06, 2016 09:45 AM #28
Rainer
118,323
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Great tips and point of view. Thank you.

Kaye

Dec 16, 2016 07:04 PM #29
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Kaye. Nicemeeting you too.      Sheila

Dec 16, 2016 07:20 PM #30
Rainmaker
443,925
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

Your advice is so accurate. Ongoing connection is important. Thanks for sharing, Sheila.

May 03, 2017 06:44 PM #31
Rainmaker
2,933,892
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thanks very much Pat.         Sheila

May 03, 2017 06:48 PM #32
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