Branding Moments: Brand Consistency In Robin's Egg Blue!

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Services for Real Estate Pros with Napa Consultants

 www.napaconsultants.com

Brand consistency in every form is important to remain top of mind.  As we were walking in La Cumbre Plaza, we noticed the robin egg blue water dish for dogs.  Look at the water reflecting the true robin egg blue as the dish was in the shadow of a column.

www.napaconsultants.com

Here is the store entrance. Note the ornaments and the gift boxes.  Can you guess the brand?

 www.napaconsultants.com

Here is the wreath on the wall.  It is full of diamonds and other sparkling items wrapped in the signature blue box with white ribbon.  By now you probably guessed that these photos were taken at the Tiffany store in Santa Barbara.  

 

The robin egg blue color is trademarked.  It identifies the Tiffany brand.  Even though the holidays are here the blue remains! These three photos reveal the importance of consistency in robin egg blue!

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Ambassador
3,588,103
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You are right, keeping it consistent helps the brand stick in people's minds. I like that they selected a speical color to remember.

Dec 02, 2016 03:37 PM #4
Rainmaker
2,111,192
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

They were quite consistent with their color.  Robin egg blue - When I was a kid my mom and dad bought a car in that color!  But, we didn't have the dog bowl to match!

Dec 02, 2016 04:19 PM #5
Rainmaker
3,638,797
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dick Greenberg you are a very smart man and a great husband.  Tiffany is always a great place for presents.  I am very happy for Mary.  A

Dec 02, 2016 04:33 PM #6
Rainmaker
3,638,797
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I should check and see if they sell those dog bowls, and if they are at all reasonable.  A

Dec 02, 2016 04:34 PM #7
Rainmaker
4,505,527
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for sharing your experience and your photographs. Ladies love to receive packages wrapped in the robin egg blue paper.

Dec 02, 2016 04:37 PM #8
Rainmaker
1,385,048
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Ron and Alexandra Seigel I knew it was Tiffany's but Fortnum and Mason in the UK also has that same hue. You would probably have to hold the boxes together to see the difference.

Dec 02, 2016 04:50 PM #9
Ambassador
1,710,481
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, I could guess it was Tiffany just looking at either the tree or wreath.

Dec 02, 2016 04:58 PM #10
Rainmaker
3,638,797
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Yolanda Cordova-Gilbert They are close,

And Fortnum and Mason is a little deeper, and greener

Glad you brought that my attention.  Have a great weekend.  A

Dec 02, 2016 05:04 PM #11
Rainmaker
1,076,007
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Ron and Alexandra Seigel - Marketing consistency with something as simple as a the color used in your packaging, and bags can become a signature look and brand!  Great example of how to do it right!   

 

Dec 02, 2016 05:28 PM #12
Ambassador
2,645,117
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Yikes Ron and Alexandra Seigel, I guess by not knowing the answer you can tell I live 47 miles from their nearest store....

Dec 02, 2016 06:04 PM #13
Rainmaker
3,638,797
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com and Tiffany's does it right.  That is why they are America's favorite.

Paul S. Henderson, REALTOR®, Broker, Tacoma Washington it does not matter, but you do understand the concept of reccognition based on color.  A

Dec 02, 2016 06:11 PM #14
Rainmaker
2,392,353
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

It is a beautiful color, Larry's Mom loved robin's egg blue, now I know why!

Dec 02, 2016 09:21 PM #15
Rainmaker
2,379,363
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  That's a tough one on guessing the color, how many guesses do I get...  LOL

Dec 03, 2016 02:36 AM #16
Rainmaker
2,707,850
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Ahhhh,...consistency.....and Blue-tiflly !

Dec 03, 2016 04:04 AM #17
Rainmaker
439,675
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

That's true attention to detail, when the dog's dish matches the brand!  They must have some serious branding consultants.  Would Tiffany be one of yours?

Dec 03, 2016 05:52 AM #18
Ambassador
1,323,513
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I wan't aware of that being their color but I don't shop there. I do love almost all shades of blue.

Dec 03, 2016 06:18 AM #19
Rainmaker
833,757
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Ron and Alexandra Seigel - Ahhhhh! Tiffany - nothing more need be said!

Great post on retail marketing showing consistency of brand recognition. 

Dec 03, 2016 06:46 AM #20
Rainmaker
2,829,085
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Alexandra and Ron --- mention the name Tiffany and then add blue certainly presents a very recognizable image for many.   

Dec 03, 2016 09:47 AM #21
Rainmaker
2,038,989
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Alexandra, Tiffany's has alawys been a brand that says Luxury. I like the robin blue color. 

Dec 03, 2016 02:03 PM #22
Rainmaker
57,964
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

It's an unusual shade of blue, which helps it stand out.  Great point about consistency!

Jan 01, 2017 03:12 AM #23
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