The Art Of Staying In Touch Is Knowing It Is Not About You

By
Services for Real Estate Pros with Napa Consultants

 

The art of staying in touch with your sphere is not just about you spouting your latest accomplishments and victories periodically.  It is about being someone who cares about the sphere as individuals not as referral sources.  It is about valuing the human side of the equation and not solely relying on the ease of electronic gadgetry.   

 

One of our wine country clients has a great way to stay in touch suited to her marketplace and her sphere.  Every quarter she hosts an evening with a "new on the scene winery" or an established winemaker for a wine tasting.  She also invites a local new  or existing chef to prepare appetizers which will compliment the wine.  Both the chef and winemaker engage the guests in discussions about the wine and food.   

 

She also has a lavish dessert table with the pastry chef in attendance. She has a state of the art cappuccino and espresso maker, a barista is hired to make specialty coffee drinks for her guests.

 

This is a great way to engage the wine country community.  By hosting these events, she is not just marketing herself, she is marketing the community at large by inviting the winery, the restaurant chef, the pastry chef, and the barista.  Her sphere looks forward to these events and lavish her with referrals as do the various winemakers and chefs.  

 

As you read this, some of you may be thinking about the expense of this.  Both the winery and the chefs are happy to have an opportunity to promote their wines and food.  They will do it at no cost or at their cost.  And her expense is equivalent to a full page ad in a luxury publication, and the return on investment is huge.

 

We all are bombarded with electronic messages on a daily basis, the last thing we need in another message in our inbox.  Whatever you do, make it special, make it about them, make it about relationships on the human side of the equation.  

 

This is an entry into Larry Johnston's Contest "Keeping in Touch.  Thank you Larry for hosting this challenge.

 

 

Posted by

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/17/2017 01:00 AM
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Luxury Real Estate
LuxuryRealEstate.com Network For ActiveRain Members
Luxury Home Agents
ActiveRain Contests

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Rainmaker
547,166
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Great post this is a great reminder it should be all about our customer's and friends when we touch base. Thanks for sharing I hope you have a great week ahead.

Dec 12, 2016 09:46 AM #1
Rainmaker
2,421,368
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning, Alexandra and Ron  --- your post title is spot on.  Your client is providing a unique value in her marketplace.   Very smart.   And memorable too.

Dec 12, 2016 10:15 AM #2
Ambassador
1,261,618
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORs® in Clark County, WA

It's all about the relationships. Authentic and friendly engagement works for us. When we are asked, we share our knowledge and expertise, otherwise we are just people caring about other people. D

Dec 12, 2016 10:16 AM #3
Rainmaker
2,930,454
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Debb Janes EcoBroker and Bernie Stea JD I love your sentence, "we are just people caring about other people!"

Dec 12, 2016 10:21 AM #4
Rainmaker
1,660,527
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Ron and Alexandra Seigel ,  Thank you for taking the time to share a great way to keep in touch with your clients. People like to be treated special and you showed us a way of making them special.

Dec 12, 2016 12:09 PM #5
Rainmaker
12,164
Carol vonRabenstein
Deltona Realty - Saint Augustine, FL

Great post, I often find myself slipping into doing the "same ole same ole" this inspires me to get creative again.

Dec 12, 2016 12:39 PM #6
Ambassador
2,943,306
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

This is a wonderful post about the value of staying in touch in ways that show otherswe care about the relationship, and not about gaining their business or a referral.

Dec 12, 2016 12:59 PM #7
Ambassador
1,389,271
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise in NE Philadelphia & Bucks County

What a wonderful way Ron and Alexandra Seigel to stay in touch and quite memorable

Dec 12, 2016 01:24 PM #8
Rainmaker
2,930,454
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Michael Jacobs it is the definition of a win/win in my opinion.  The chefs and the winery are in front of her audience which fits their profile of customers they want for their businesses, and she does get referrals from the chefs she has featured.  A

Dec 12, 2016 01:51 PM #9
Rainmaker
2,930,454
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Pat Champion thank you for your comment, we appreciate it.  A relationship is a two way street, and one's sphere is precious and should be treated that way.  A

Dec 12, 2016 01:52 PM #10
Rainmaker
2,930,454
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Carol vonRabenstein we love inspiring people, and would love to hear what you come up with.  Have a great week.

Dec 12, 2016 02:07 PM #11
Rainmaker
432,139
Nick & Trudy Vandekar
Long & Foster Real Estate Inc - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

That is a great example of staying in touch with great ideas to cross market at the same time.

Dec 12, 2016 02:20 PM #12
Rainmaker
3,716,046
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing this experience and your advice.

Dec 12, 2016 04:30 PM #13
Ambassador
2,264,630
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - That's a great strategy for staying top of mind with clients effectively. I wish I was one of her clients : )

Dec 12, 2016 05:17 PM #14
Ambassador
2,847,140
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

If you are selling a high end item you have to be prepared to demonstrate it. I commend the business owner for this bold step and making deep impressions.

Dec 13, 2016 06:08 AM #15
Rainmaker
392,760
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Hi, Ron and Alexandra Seigel  Your post is an excellent entry in  Larry Johnston's contest, 'Keeping in Touch.' 

Dec 14, 2016 07:55 AM #16
Ambassador
2,711,528
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- your client knows that giving to someone what they are looking for or interested in is the best way to keep them interested in you. 

Dec 17, 2016 12:49 PM #17
Rainmaker
875,000
Kat Palmiotti
Better Homes & Gardens Rand Realty, Monroe NY Real Estate, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Life is all about the human connection, and our businesses are the same. This was a great example - I'm sure those who participate in the winery events also often become friends.

Jan 17, 2017 03:52 AM #18
Rainmaker
2,330,609
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Ron and Aleaxandra. You are smart, creative and understand it isalways about the client.

Jan 17, 2017 04:49 AM #19
Rainmaker
213,188
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

This is a good post. It's important to remember we are dealing with people and that we find ways to truly stay connected with them.

Jan 17, 2017 07:14 AM #20
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