The Art Of Staying In Touch Is Knowing It Is Not About You

Reblogger Roy Kelley
Education & Training with Realty Group Referrals 16766
http://activerain.com/droplet/4YS2

The art of staying in touch with your sphere is not just about you spouting your latest accomplishments and victories periodically.  It is about being someone who cares about the sphere as individuals not as referral sources. 

Original content by Ron and Alexandra Seigel

 

The art of staying in touch with your sphere is not just about you spouting your latest accomplishments and victories periodically.  It is about being someone who cares about the sphere as individuals not as referral sources.  It is about valuing the human side of the equation and not solely relying on the ease of electronic gadgetry.   

 

One of our wine country clients has a great way to stay in touch suited to her marketplace and her sphere.  Every quarter she hosts an evening with a "new on the scene winery" or an established winemaker for a wine tasting.  She also invites a local new  or existing chef to prepare appetizers which will compliment the wine.  Both the chef and winemaker engage the guests in discussions about the wine and food.   

 

She also has a lavish dessert table with the pastry chef in attendance. She has a state of the art cappuccino and espresso maker, a barista is hired to make specialty coffee drinks for her guests.

 

This is a great way to engage the wine country community.  By hosting these events, she is not just marketing herself, she is marketing the community at large by inviting the winery, the restaurant chef, the pastry chef, and the barista.  Her sphere looks forward to these events and lavish her with referrals as do the various winemakers and chefs.  

 

As you read this, some of you may be thinking about the expense of this.  Both the winery and the chefs are happy to have an opportunity to promote their wines and food.  They will do it at no cost or at their cost.  And her expense is equivalent to a full page ad in a luxury publication, and the return on investment is huge.

 

We all are bombarded with electronic messages on a daily basis, the last thing we need in another message in our inbox.  Whatever you do, make it special, make it about them, make it about relationships on the human side of the equation.  

 

This is an entry into Larry Johnston's Contest "Keeping in Touch.  Thank you Larry for hosting this challenge.

 

 

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Rainmaker
2,847,037
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Roy. What an excellent re-blog. I missed this and will now go and tell Ron & Alexandra.

Jan 17, 2017 04:48 AM #1
Rainmaker
2,217,407
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What a great reblog, Roy... for some reason I totally missed this the first go-around. Great job Ron and Alexandra Seigel 

Jan 17, 2017 05:13 AM #2
Rainmaker
4,400,074
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Jan 17, 2017 05:46 AM #3
Rainmaker
515,207
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Roy Kelley this is a great article for sharing. I'll head over and thank the authors, as well.

Jan 17, 2017 07:11 AM #4
Rainmaker
3,539,232
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Roy,

Thank you for the reblog.  We always appreciate your kindness in doing this on our behalf.  A

Jan 17, 2017 07:16 AM #5
Rainmaker
4,400,074
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for stopping by. It is always good to hear from you.

Jan 17, 2017 07:18 AM #6
Ambassador
1,474,831
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I appreciated this post so much when I read the original. It's a great choice for a reblog - as most of their posts fit that bill. Enjoy the day, Roy. D

Jan 17, 2017 11:13 AM #7
Ambassador
3,487,638
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I love the title on this one. Have a good day today, Roy.

Jan 18, 2017 06:21 AM #8
Rainmaker
4,400,074
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Your comments and your continued support are very much appreciated.

Jan 18, 2017 06:26 AM #9
Rainmaker
433,635
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Thank you for re blogging this post. They made a very good point about staying in touch should be more than just another email.

Jan 18, 2017 09:20 PM #10
Rainmaker
4,400,074
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Thursday morning to all. I hope you are enjoying a most productive week.

Jan 19, 2017 03:30 AM #11
Rainmaker
4,400,074
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

One of the initial actions of the Trump administration was to suspend the previously announced reduction of the FHA mortgage insurance premium.

Jan 23, 2017 03:51 AM #12
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