Branding Moments: Monday's Sweet Discovery!

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Services for Real Estate Pros with Napa Consultants

www.napaconsultants.com

Late this morning, we drove to an appointment in Thousand Oaks.  As we passed through the Oaks shopping center, we spotted Lolli and Pops.  It is a new store in our area dedicated to Old Fashioned and New sweets.  The sales people wear boater hats, and striped shirts and were very welcoming.  They stocked every kind of old and new fashioned candy as well as an array of chocolates.

www.napaconsultants.com

We loved the way the store looked the color and the welcoming feel it oozed! We just had to go in and educate ourselves!  We think they communicated their brand beautifully, and we loved the play on the word lollipop!

 

What do you think?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

Watch the video above to see and hear how we do it. 

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Rainmaker
2,300,089
Rebecca Gaujot
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Love the look of Lolli and Pops. Would love to visit and see all the candy.

Dec 12, 2016 06:53 PM #8
Rainmaker
1,428,890
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

It looks and sounds like a great store Alexandra, I would have probably gone in too.

Dec 12, 2016 06:55 PM #9
Ambassador
3,621,556
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Ron and Alexandra, I love it!  And it sounds like they have made it a very fun place, both to work and shop.

Dec 12, 2016 08:17 PM #10
Rainmaker
2,561,145
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

So did you run into Ryan Huggins - Thousand Oaks, CA since that is his backyard if I am not mistaken?:)Endre

Dec 12, 2016 09:34 PM #11
Rainmaker
1,112,179
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

That store looks very inviting and scrumptious! Thanks for sharing.

Dec 13, 2016 03:12 AM #12
Rainmaker
2,319,278
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  So tell me how many pounds of those tasty treats did you and Ron walk away with?   When I go into a candy store just the smells alone will make me gain 10 pounds.

Dec 13, 2016 03:16 AM #13
Rainmaker
2,218,541
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What do I think? I love this place, Alexandra and Ron. Wish I had one of those nearby... I'd be stalking it regularly.

Dec 13, 2016 04:06 AM #14
Rainmaker
2,848,727
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Ron and Alexandra. I like the look of this place too. Thought matters.

Dec 13, 2016 05:29 AM #15
Rainmaker
438,176
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

A very attractive shop!  I'm sure we could all find something in there to delight us.  Did you?

Dec 13, 2016 05:58 AM #16
Ambassador
3,490,383
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

They do an excellent job and it starts with the name that ties the brand together. I bet they are incredibly busy this time of year.

Dec 13, 2016 06:10 AM #17
Rainmaker
1,408,791
Sandy Padula and Norm Padula, JD, GRI
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Ron and Alexandra Seigel This company has really done their homework. This store is inviting right down to the uniforms of the personnel. What king of sweet did Ron buy you Alexandra?

Dec 13, 2016 07:11 AM #18
Rainmaker
2,785,986
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Alexandra and Ron --- curiosity had me check and I found Lolli and Pops is nation-wide with a branch not far from me at the Glendale Galleria.    Nice photo, cute name and definitely gift-worthy for those with a sweet tooth.  

Dec 13, 2016 07:29 AM #19
Rainmaker
3,541,070
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Endre Barath, Jr. Ryan Huggins - Thousand Oaks, CA was not around!

James Dray we looked, and ask if they had 85% chocolate bars, and they did not. We enjoyed looking around, and nothing tempted us.

Dec 13, 2016 07:30 AM #20
Rainmaker
3,541,070
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 Yes, they have done a great job.  We are appreciative of their look and feel.  And we are not their customer as they did not have 85% chocolate, except some laden with caramel or sea salt.  We are purists when it come to chocolate. 

Dec 13, 2016 07:32 AM #21
Rainmaker
3,541,070
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Michael Jacobs I am not surprised they are in the Glendale Galleria.  As I looked them up, I saw that they had  2 other locations in the Valley in the Westfield Shopping Centers.  And you are right they are gift worthy.

Dianne Goode after we discovered they did not have 85% chocolate, we did not buy anything.  We enjoyed looking but were not tempted.  A

Dec 13, 2016 07:35 AM #22
Rainmaker
3,541,070
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Kathy Streib it is definitely a happy store and children of all ages are delighted no doubt about that.  Like you we are not candy eaters, just chocolate of 85%, and they did not have any.  Great branding, and I am happily promoting it.  A

Dec 13, 2016 07:38 AM #23
Rainmaker
2,727,004
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

What a clever name and welcoming shop. Who wouldn't want to visit...

Dec 13, 2016 09:40 AM #24
Rainmaker
4,401,608
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is certainly an inviting store. Thanks for sharing your experience and your photographs.

Dec 13, 2016 04:15 PM #25
Rainmaker
2,515,453
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lillie and Pops is the cutest name I've heard of in a long time for any brand and especially candy!

Dec 13, 2016 11:32 PM #26
Rainmaker
511,354
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Yes, I agree; I believe they communicated their brand perfectly, also.  Wonder if they had one of my old favorite candy bars, WHIZ.  I have often wondered why they stopped making that candy bar; it was good! And what a great name: Lolli and Pops ~

Dec 14, 2016 08:00 AM #27
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