What is Your WHY? Why Real Estate?

This blog was inspired by Borino from expiredplus.  

  This weekend I sat through a teleconference that Borino and Jennifer Allan hosted about how to get your listings sold successfully.  By the way if you weren't there you missed an incredible talk that was extremely helpful for those of us trying to hone in our listing skills to help sellers get their homes sold. 

  One thing that Borino had mentioned is that when you approach a seller, whether that seller is hiring you to list his home for the first time or a seller who's listing has expired and you're there to help him sell his home so he can move on with his life, it is important to know why you are in real estate to begin with.  The true motivations.  Not materialistic motivations like money and such.  This applies to helping buyers too.  What motivates you to be in this business in the first place.  Why did you choose real estate?  The more you know about your why, the easier it is to really approach a potential client who you are trying to help.  Because your true motivation will shine through and believe me your potential future clients will pick up on it.  So.....

 

Why did you choose to be a real estate agent?  What is your Why?  Inspirational Sunset

 

  There are many of us who come from different walks of life who decided to get into this business.   Some of you might be looking at a second career/business approach.  Others might be getting into it for investment purposes.  And some of us crazy agents made a career change early on in our career life cycle.  But these are not your Why, your true motivator for continuing to serve others.

 

What is your Why? 

 

What motivates you to wake up every morning and go out there to help buyers and sellers with their real estate needs...and to occasionally face rejection? 

 

I'll tell you mine:

1) Seeing a smile on my first-time home buyer's face when I hand them the keys to their first home.

2) Knowing that I have the ability to educate my community about our local real estate market - arming buyers and sellers with knowledge they need to make an educated decision that is right for them.

3) Being able to help a client look at their financial options for home ownership.

4) Helping my seller move to the next phase in his or her life. 

Most importantly - Knowing that I made a difference in my client's life.

My job is to help people achieve their real estate goals first and the money is secondary and a result of the service I have provided.

Not the other way around 

 

So, tell me...What is Your Why?

 Sunset Photo courtesy of FreeFoto.com

Copyright Jessica Bigger 2008 

 
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10 Comments on What is Your WHY? Why Real Estate?

Cause God is not making more of it.  I love it when I get to tell someone that they are approved and the education that I miss teaching to students,  I now get to show people wealth

05/07/2008 12:04 AM by Dave Woodson (Indigo Financial Group Inc.)


Jessica, I like the look of excitement on a person's face when they find the home that they have been looking for.  The look of joy when they have closed on there house and recieve the keys.  I even like showing houses to younger families and having small children run into the bedrooms and ask if this can be their room.  I also like helping people purchase the largest asset that most people will purchase in their life.  These I think are foremost in my mind. 

05/07/2008 12:18 AM by Tony & Darcy Cannon - The C Team (ERA Realty Center)


I am in property management because I like helping people successfully invest in real estate.  I also enjoy helping people find a place to live.  It is a great profession with many side benefits as well.

05/07/2008 12:22 AM by Robert Machado, CPM MPM Sacramento Area Property Manager and Property Management (HomePointe Property Management, CRMC)


Dave - Feels good doesn't it!

Tony and Darcy - The one thing I have learned in this business so far is that if you truly believe you are a great agent who's out to really help people and the above truly bring you joy, then people really will see that you are genuine and really there to help.  It's great to read what motivates you.  I love the second to last why...showing homes to younger families with their small children who choose which room they want to call their own.  I love that!

Robert - It's great to see you share your knowledge and expertise to help people build their wealth through real estate investments.  My husband and I are just at the beginning stages, but we both see the potential value.  

05/07/2008 12:55 AM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


My Why's are less altruistic, I'm afraid. I LOVE solving problems and preserving my paycheck because I was creative. It's not the paycheck so much as the satisfaction of being in control of my destiny and using the brains God gave me. That's what I love about real estate - the opportunity to come up with ways to do it better ... and then get paid for it.

05/07/2008 09:46 AM by Jennifer Allan, Author of Sell with Soul (Sell with Soul)


Jennifer, understanding WHY we do what we are doing professionally can be really important in sustaining our souls through challenging times.

05/07/2008 08:44 PM by Audu Real Estate~Grand Rapids, MI Real Estate Broker


Wow, you guys are all so....well, soooo selfless and dedicated - I am impressed...I went into real estate because I didn't want to get up every morning before the sun came up, schlep off to the Metro while I was still half asleep and commute an hour to a conventional job only to turn around and do a reverse schlep in the evening. What kind of life is that?  I wanted to sleep later, work in my pajamas and be able to sit by the pool in the middle of the day with my laptop, making good money to be able to do just that.

But then a funny thing happened...I realized this is a great profession with wonderful rewards...and it's something I can do very, very well, which is, in itself, its own reward.  The first couple of years, it was totally business as usual, but then along came some clients with challenges and wow, I did discover how awesome it was to have someone mist up at closing when they were handed the keys to their first home, a home they never thought they would ever be able to buy. 

Yeah, there are some great moments in this profession, but at the end of the day?  Gimme my pool time and my late mornings... LOL

05/08/2008 09:56 AM by Susan Haughton Alexandria, VA REALTOR® (Long & Foster REALTORS® Old Town Alexandria)


Susan - Hey that's great response.  Ok I didn't mean that we all went into real estate for selfless reasons, but at the end of the day it's good to hear what drives each and every one of you.  I have to admit.  My above list is the end result feeling I feel.  What also drives me is the flexibility I get, the fact that I get to meet some pretty interesting people (even if they're just in my Sphere of Influence) and that I have control in the success I create, not some employer.  So I'm adding those to my list.  Great to hear about yours.

05/08/2008 11:29 AM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


Lola - well said.  Good to stay focus and know why were doing this in the first place---keeps us all sane.

05/08/2008 11:30 AM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


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Real Estate Agent: Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)
Jessica Bigger ~Eureka, CA Real Estate
Eureka, CA
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