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Hawaii Home Seller Presentation

After cleaning out my file/storage cabinets and literally filling up one quarter of a dumpster at my complex on Sunday I had an epiphany. While writing Is Your Office Organized? it dawned on me that all that clear space was bound to bring something great.

My last statement in that post: Now that I'm all organized.... Okay, ready for that next client!

And then it happened!

A Hawaii Home Seller walked in to the office yesterday afternoon and we made an appointment for this morning at 10:00am to list their Mililani Home.

I had also been putting together a different approach to a Listing Presentation and this morning I awoke at 5:30am excited to finish it and USE IT!

I structured the cover of my "Presentation for the Hawaii Home Seller) with the picture I used on ActiveRain for my header (The Bird of Paradise is from my mom's back yard in Mililani so it MEANS something to me. A home is where family is, right?) and just my info at the bottom.

Each section of my Presentation for the Hawaii Home Seller folder has a document inside a plastic sheet cover and basically the contents held the following:

Each website (printed on each page with a past listing) I advertise their listing on while explaining the significance of buyers now searching the internet first ...before actually contacting an agent or going to an Open House.
Century 21 Seller Service Pledge (As a Century 21 agent I will provide the following services etc.)
My brochure "Things to Consider When Selling Your Hawaii Home"
Tips for Sellers - Things to do to prepare your house to put on the market.
Checklist for the Seller - For their own walk through and check off of things that need to be tended to.
Real Estate Services Directory - With my personal references for service providers.
Comparative Market Analysis - (with like kind properties in their immediate area) along with printed listings of those sold properties) for our current Hawaii Real Estate Market.
Property Flyer (designed exclusively for that property by "Sally")
Exclusive Right to Sell Listing Agreement (Three pages)
Property Profile Sheets (Two Pages)
Our Hawaii Association of Realtors - Purchase Contract (Standard Form is 12 pages)
Seller's Real Property Disclosure Statement (four pages)

The website page inserts are to show that I do more than just enter their listing into our Multiple Listing Service. I go the extra mile.

The purpose of all the Standard Forms in my presentation book are so that I can briefly explain that I do more than just market their home and I do more than just hold Hawaii Open Houses. I walk them every step of the way throughout the before, during and after marketing period as well as the transaction period to closing :)

And BEFORE going through my presentation I walked the property with the seller and LISTENED to their needs. I LISTENED to their wants. And we communicated together to come to an agreement for listing. UPDATE: (We'll sign next Tuesday...same time, same place) We signed this morning and they must have been working since I left yesterday because it's almost ready to go!

Cleaning did matter after all didn't it? The epiphany. Out with the old...in with the new :)

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If you are a Home Seller or Home Buyer and need more information click on the Contact "Sally" button.

If you are Relocating to Hawaii click on the HawaiiRelocationPackage button for loads of information.

If you are Relocating from Hawaii to the Continental United States click the Contact Sally button or pick up your phone and dial 808.375.1404 and I will refer you to one of the professionals on my nationwide list!

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Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents. Website: www.hawaiihomesmarket.com

Posted by Celeste "SALLY" Cheeseman HAWAII Relocations & Real Estate on 05/06/2008 11:49 PM

Comments (57)

hawaii home seller, hawaii home buyer, hawaii real estate, mililani home for sale, hawaii real estate agent

Originally posted at: Hawaii Real Estate, Hawaii Home Buying, Honolulu Housing Market, Hawaii Home Selling, Hawaii Relocations, Hawaii Military Relocations, Mililani Real Estate, Hawaii Homes Market: Hawaii Home Seller Presentation

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57 Comments on Hawaii Home Seller Presentation

MAY

2008

Hi Celeste,

Great post, and great looking blog. Do you get involved with 1031 exchanges at all? We have an office on the Big Island of Hawaii.

MAY

2008

Thanks Bill....I'm on Oahu but I'll keep that in mind :)

Great job of putting it together. I look forward to previewing that listing.

That is a nice touch by printing out the websites that their listing will appear on. Thanks

Bill and Celeste...I'm on Maui...ALOOOOOOHA! Good post...good ideas. Mahalo. Jeff

Sally, Thats AWESOME! I'm in the midst of doing something very similar (preparing a new listing presentation pkg) and it all started when I did a total decluttering and clearing out of my desk and work area about a week and a half ago....

I love the way you've organized your presentation and absolutely think your folder is gorgeous.....in fact, it's so lovely, do you mind if I steal your idea and have my own folders made up with a the picture taken off of my blog banner (north beach, one of our local beaches)? Thanks for being so brilliant and for sharing this with us!!

Sally, excellent. Putting together an organized listing presentation is so useful and beneficial. Very clean, neat and organized presentation. Good luck with the new listing.

Sally, Great listing presentation. Good luck with the listing.Hope you get it and that it sells quickly.

We use a presentation at Weichert too - it's an over sized portfolio and I will say this - it impresses sellers to have something with you to show them that is organized, pleasing to look at, and informative...it shows them that you are a professional who cares about what you do.

Sally, great stuff. Thanks for sharing it. I had to laugh though as I have a friend who uses these plastic sleeve inserts for everything... including a 3 ring binder full of take out menus with each menu in it's own sleeve! Obviously, she is much more organized that I am! Yesterday her market analysis was too big for the usual binder she uses (which is some sort of heated thing that binds the edges). I gave her a 3 ring binder and she asked me if I put each page in a sleeve. We all laughed because of her sleeve fascination and then I laughed again this morning! I'm sure it does look much more professional with each page in a sleeve. Have a great day.

Your listing presentation looks very thorough. I use to have a large one I kept adding too, it finally got to big and I started over.Now I send the pre-listing one, and when I am with them only listened. I also pull up on the computer what is active in the price range to prep them for the CMA.

Hi Sally,
Now that you are so organized, you are showing the rest of us up! Not nice! LOL

That's great! You uncluttered your space (and your mind) and it opened up new opportunities! :)

Sally, Nice listing presentation book. I used to use one like that, now I put together a presentation folder with their home superimposed in the background and give that to them, but do go through all the sites, etc. Do you leave this book with them, or is it just for show?

Sally - great job - that's an impressive plan thanks for sharing it with us - I need to do some desk cleaning too :)

Sally, "Clearing" allowed this wonderfulness to come in to your life! Love your presentation book too!

Sally, Great ideas for listing presentations. Kind of like using a "logo" with the bird of paradise photo. You ought to have your business cards have that in the background. It definitely "looks" like Hawaii!

Sally, That's why we say to clear out the old...you just allowed the "new" in---and your presentation folder is awesome (I might just steal some of your ideas as well, I love it). Congratulations, I'm going to clear up today!

Randy: Yours and mine should bring some activity down there huh?

Orobosa: Gives a more personal touch .... my brother lives in Sacramento. :)

Thanks Jeff. Aloha back!

Jo: Flattering you'd want to use an idea like that! Thanks...go for it! I just thought....geez, it might be nice to use that pic of mom's Bird of Paradise as my theme from now on...you know...home is where the heart and family are :)

Sally, Great post. I spent many hours in Open Houses working on my presentation book. I just have to tie up a few loose ends, and you have given me a couple new ideas. Thanks.

Brian: Thanks a bunch! I'm hoping this will go in the time they need it to. :)

Gita: Thanks much!

Karen: That's what I believe. I also have a separate folder for the client and one for me with all their tax records, profile sheet, copy of the listing agreement and their own copies of tips, information and CMA.

Susan: A take out book ...cool. I actually have a booklet like this for my dad and his stuff (he passed away in 2004 and I made a memory book with all plastic inserts :) What a large CMA! I think this one was one page.... only one active and none sold in 6 mos. so I had to go back 7-10 mos to find anything.

Missy: It was convenient enough for me to whip a bunch of stuff together (they still have some stuff to situate) and we'll meet next Tuesday to sign and hopefully put it up on the MLS already. I didn't want to overwhelm with a huge booklet and some of our forms changed so I had to change stuff around. Bottom line...looks like everyone uses some sort of presentation as well. :)

Cynthia: Great motivation tool huh? LOL!

Kelly: Sure was an enlightening experience

Marc: This is so I don't talk nonsense and stay on track with explaining.....with visual. They like that. I have a separate Century 21 folder with gold embossed lettering that I put THEIR listing agreement, CMA and copies of tips, checklist and other information in. I have my separate folder as well. This presentation I'll be able to update and use continuously (provided I get a load of listings :)

Thanks Julianna...I believe that too!

Karen: I was thinking about that too! I did a great job using the picture I took in my mom's backyard to add to my header...I bet I could fade it and use it as a background on the biz card....hmmm...thanks for the idea!

Carole: Don't ya just love it?? That's right....everyone clean up, clear out and bring on the new!

Bob: Great! I love adding new 'stuff' to my marketing for biz.

Very nice WooHoo!!! I made one of those thingies years ago but over time quit using it. Not sure why. maybe I'll use this post as motivation to make another one. Your cover looks great. Very eye appealing.

I forgot to ask. Do you give them the book if they list? Maybe personalize it with their property details once the info is available.

BB: Okay...you got me going now..... In fact, the seller decided to sign today but going on the MLS on Monday. You think I should make a personalized one? I usually start with a new folder with all their documents and tabbed (yes I make tabs with colored paper in between docs...) once it goes into contract.

MAY

2008

Woo Hoo, A cleaned up desk and inspiration took over and you are rocking. It is always fascinating that when you expect good things to happen, they most often do.

I use a full custom presentation on every listing I go on . I won't get into the details here but when it is completed , it is a fully bound book. I have custom hard book covers , ( embossed with Company and My Name and Designations ) and a machine that heat binds it. It usually consists of between 35 and 40 pages in full color and it is accompanied by a CD that has its cover bound in the book as well.

Years ago, the book that I created for all my listings was what was called a ?? The name escapes me right now but it involved a course and how to put it all together. I still have it and it makes me smile as it is was about 80 % about me 20% Company and property marketing examples. Today my presentation is now all hi-tech and totally personalized.

WooHoo, I think it would be a good touch. I use a red high gloss 2 pocket folder thingie. When I first meet with them this is what I have their CMA and all of my listing package in. This includes market reports, my stats, web page printouts, ad copies, disclosures etc..

Once they sign the listing agreement I place all of their copies in it as well. Every time I give them anything related to their property I tell them to place it in the "red folder". This keeps everything in one place for them and of course it has my details all over it. I leave these with everyone whether they list or not.

I've had folks call me years later to come list their house and when I get there they have my red folder sitting in front of them that I gave them 5 years ago!!!

William: Okay....you got it going on with the hard bound covered book! I have our Century 21 folder for the clients with other printed copies at the time of the presentation but this one was my "explaining" book. I'd like to see yours.

BB: That's what I was saying. At the time of the listing I give them their own Century 21 gold embossed folder :) with their own copies, info and docs although your two pocket thingy sounds great. Then I wouldn't have to make another folder 'if' it gets into contract. I want red now. :)

Hi Sally, Very productive spring cleaning! Thanks for sharing and inspiring. Cheers, Harley

Hey there,

Sorry I missed the good news ....way to go. Your Presentation Book sounds like it has pretty much everything they would need to know. Have you ever found that sometimes they have already decided to use you and it is hard to "present" your Presentation :) :) I would think that many of your personal clients have already learned what you do just from reading your blog .....

Regardless.....I love what you said, out with the old, in with the new. You made room for new things, and hey you got them :)

Sally I don't know how I missed this one, I am falling down on the job :) :)

You are just too well organized!!!!!

Sally, love your Listing Presentation. Thanks for sharing it with us. Mine is very similar -- my cover page is more generic . . . but that will be changing! I think I also have too much in my presentation -- I think I'll scale mine down a little more -- more like yours. Thanks again for sharing. :)

Sally....great post. besides great knowledge, so is a good presentation. Glad that you got your office cleaned and then had the energy and time to work on this. And yes, going the extra mile certainly counts and many consumers appreciate this.

Sally- I am so excited you got a new listing. As I was reading another one of your posts, the thought and feeling came to me, I think Sally is going to get a listing! REALLY! That thought went through my mind! And here is your post about getting a new listing! Cheer, Yeah!

Your listing book looks full of care and love for your clients! It is SO YOU!

When you clear out the old, you make room for the new. That is one of the fundamental laws of the universe and you just proved it is TRUE! It also feels SO good to clear your space!

Thanks Harley! It became a really productive happening!

Kathy: Yup....it sure made way....what do you mean you missed the news? I called you didn't I? LOL!

George: I miss many every day because my subscribed list is soooo long. I hope I didn't miss any of yours along the way.... HUG :)

MAY

2008

Judi: You're cute...do what fits you....I just feel that my presentation book need not be long...my mouth takes over LOL!

Thanks Jeff....this worked out well...and the cleaning did wonders. I'm looking at my desk right now...hmmm...gotta get the crap off...before it accumulates again. :)

Thanks Katerina! Funny how we think of others and something happens :) Thanks for the encouragement and support!

I did the same thing today and I did feel some sense of accomplishment. Then when I got back to work couldn't find any thing afterword... LOL!!!!!!! J/K

Frank: I always am able to find things...but the extra space filling that quarter of a dumpster....feels soooo good! Time to fill er up :)

Sally- Yes you did call.....but I missed the Post with the graphics of the folder, all the comments, and the chance to get my 25 points for saying hi .................LOL :)

Kathy: You just wanted the points! The truth is out! :)

Sally- Yep, and now look I am back for another 25...heck soon I'll have enough points for that new ballpoint pen that lights up in the dark.......... LOL :)

MAY

2008

wow - that is a fantastic idea! thanks for sharing that with us!!!!

Great ideas. Congratulations on the listing!

All the best!

MAY

2008

Kathy: Whatever :)

Barbara Jo/Bill: Thanks!

Thanks Kevin!

MAY

2008

What a nice presentation! I do something similar but it is mine to keep and I just hand them their sheets in a folder (no plastic sheet covers). As I go through page by page, I simultaneously walk them through a power point presentation.

Your presentation looks very professional - I love it.

Michelle: Thanks so much...and a power point presentation might be something I'd consider....but if I know me ...my mouth takes over and I just need a few things for visualization lol!

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