Google already knows about close to 1 million ActiveRain pages (posts, profiles etc.) That I knew for some time. What I did not however is the speed how fast a new post reaches the Google index. Not only the blog search index, but the main index as well . Check this out:
- During the morning hours, I posted here on AR about the 12th Annual Webby Award Winners announced today
- At 1:49 PM (PDT) I saw it on Clicky (our favorite web analytics tool) that no other than the New York Times visited out blog post (see screen shot below)
- First I saw a search engine click-through to our ActiveRain post for the keyword zillow webby. I was really surprised. I only wrote about the webby awards mentioning Zillow a few hours before. One more click on Clicky (the beauty of Clicky, all the web analytics details are at your fingertips) and I see the screen shown below. The New York Times visited our ActiveRain post. They were probably researching Zillow because Zillow won the Webby Awards today.
What amazes me is the timeliness of the blog reach. This is the second time that one of our blog posts reached beyond its expectation because of the timeliness of the post. Because there is a void for the time being, which is then filled by some information; at the right time. We know that popular journalism is about the breaking of the news, but I never imagined that amateur reporting can do the same (we are software developers, not journalists !) We were the 11th match (first on the second page) on Google for the keyword zillow webby at the time when somebody from the New York Times clicked through. By now, we are the 12th match as new blogs with higher rank posts about the same topic too. But that is exactly the point, breaking news through blogs can fill an information void on the Internet. Just another aspect to think about when talking about the power of blogging for reach in marketing, PR and communication: the time-to-media aspect.
Amazing.
-- Zoltan Szendro
RealBird.com
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This is good information. Just goes to show that all this blogging is doing some worthwhile things.