Should Sellers Choose a Friend or a Stranger as their REALTOR®?

Reblogger Patricia Kennedy
Real Estate Agent with RLAH Real Estate AB95346

This is a terrific post.

And I do a whole lot of work for friends and family members.  They are my sphere of influence - mmy base!

But when you are looking for an agent, your criteria should be experience and competence, not only that the agent is a friend of your second cousin who just got a licnese. 

Original content by Beth Atalay

Should Sellers Choose a Friend or a Stranger as their REALTOR®?

In one of the Facebook groups I’m a member of, home seller asked questions about selling her home and finished with;

 

“I have a friend who just got his real estate license and I have to let him list my home but need advice from an experienced agent who knows the area, my friend is in ..... area(over two hours away from Clermont)”.

I was glad to offer my assistance, looked at comps quickly and private messaged her with the market statistics of the subdivision for the past 180 days. I noticed this morning she actually went to my website and liked it, looked at homes, which is perfectly fine with me. I will not contact this Clermont home seller unless she asks for my assistance. As a REALTOR®, I take pride in my work and do my best to exceed my clients(s) expectations. If I’m not familiar with the area, guess what? I won’t take on the listing, that would be in the best interest of the seller.

So how should you choose your REALTOR® when listing your house for sale?

-Some sellers choose their real estate agent based on their suggested price. Higher the better, they think..That would be wrong. A good real estate agent will prepare an honest market analysis and provide the home seller with a realistic market value based on comparable sales. So be sure to interview at least three agents and ask them to prepare a market analysis.
-Check their social media presence. Check their Facebook posts, you will find out a lot about the person you’re about to enter into a contract with.
-Check to see how they market their listings. Do they write blog posts? Sellers, this is work. If a real estate agent is constantly going above and beyond providing information to buyers and sellers they don’t even have a relationship with, imagine what they would do if they were to list your home for sale. Though there are many sites, check to see if they’re members of ActiveRain which is one of the BEST blogging platforms made up of thousands of professional real estate agents, this site encourages their members to be the best they can by offering webinars, valuable posts by ActiveRain staff as well as it’s loyal members.
-Ask how long they’ve been in the business. There are many great real estate agents who have been licensed for a short time and if you find one, hold on to them. There are also agents who have been in the business over twenty years and don’t do a good job..stay away from them. You’re probably asking how you would know. That’s easy. Read their ActiveRain blog posts(if they do this), go to their website, read their Facebook posts, check them on Twitter, Pinterest, just Google their name.
-Last but most important, meet with them in person and see how you feel. Listen to that little voice, can you trust this REALTOR® with one of the largest investments of your life? If not, move on to the next person.

Helping friends, socializing with them and actually doing business with them look a lot different. Do you want to remain friends with this person even if they’re not able to get your house sold? Can you be open and honest with a friend REALTOR® if you don’t think they’re doing a good job marketing your home? If you answered NO to these questions, then using a friend or a family member as your REALTOR® is not in your best interest.

Choosing the right agent can make all the difference when it comes to getting your house sold. Though we all have the same tools available, we don’t all utilize them. Do yourself a favor and avoid all future headaches of not working with the right real estate agent, work with one who is able to deliver results. Choose one you can trust. Choose one who’s recommended by previous buyers and sellers. You deserve to work with the right REALTOR®. Don't gamble when it comes to choosing the right agent to list your house!

Should Sellers Choose a Friend or a Stranger as their REALTOR®?

 




 

 

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Beth Atalay, Broker/Owner

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Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

This is a challenge for many sellers with "friends" in the business.  It's the worst way to choose an agent.  There are ways of circumventing it if they only had some negotiating skills.  

You did the right thing, Pat.  She'll come to you when she has given her friend a chance.  And, perhaps, they'll get lucky and sell it anyway.    NEXT.

Dec 20, 2016 09:27 AM #1
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Carol, friendship should never be the only criteria. 

Dec 20, 2016 09:31 AM #2
Rainmaker
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Patricia Kennedy,  You pick a great bog by Beth Atalay to reblog about.  I have fix feeling about this subject.

 

Dec 20, 2016 09:31 AM #3
Rainmaker
140,964
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

With over 7000+ active Realtors in my market, almost everyone has at least one friend who is a Realtor. I actually got a listing once from a woman who was referred to me by a friend. She didn't want to have to choose amongst her Realtor friends. So, she went with one she didn't know! 

I don't think length of time is as important as how much experience your agent has had.  :)

Dec 20, 2016 09:52 AM #4
Rainmaker
4,068,063
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Patricia Kennedy great choice for a reblog.... whether it's a family member, friend or stranger, the main criteria is competency....

Dec 20, 2016 10:17 AM #5
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Will,  so do I!  I'd be starving without my friends and family sending me business!

Dec 20, 2016 03:31 PM #6
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Julie, that can be a very awkward choice!

Dec 20, 2016 03:32 PM #7
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Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 This is a great blog post and I really appreciate the re-blog. As for the question I've had luck with friends and relatives and I think only one wasn't very pleasant Patricia Kennedy 

Dec 20, 2016 05:31 PM #8
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Paul, I think if you're basically competent, there really is no downside.  I had a lot of transactions with friends as a newbie, and with them I was lucky.

Dec 20, 2016 07:40 PM #9
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Barbara, I agree that competence is the bottom line.

Dec 20, 2016 07:41 PM #10
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