During my twenty years as a pastor, I started every year with the same basic question: "Where will you be one year from now?" We're approaching the end of the year, and it's a good time to start thinking about next year. Let me offer a few questions to get you started thinking.
- Where will you be one year from now? You will be somewhere. The choice to succeed or fail, to grow or stagnate, to prosper or struggle will be in how you answer that question.
- How will you get there? If you aim at nothing you will hit it every time. There are still a lot of Realtors in my market who have the "plant it and pray" policy for real estate success. They plant a sign and pray that somebody sees it and wants to buy it. They have no marketing strategy, no web presence and no income. How will you get to your goals?
- What will you have to change to be successful in your business? Anything? Everything? Nothing? In the evolving real estate market change is the only constant we can depend on. That might mean more education, updated technology or even a new office to work with.
- How much time are you willing to invest to get to where you want to go? Can you change the amount of time you invest? Will it affect others in your life in a negative way? Do you have unproductive behaviors you can drop to free up time? Time is always the challenge people battle, but we all have the same amount everyday. Some make the best use of it and succeed, and others don't.
- Are you willing to take a realistic look at what you're doing on a regular basis and make necessary adjustments? Self-analysis is a major key to your success. But, let me re-word that slightly. Let's call it a healthy self-analysis. Can you objectively look at your business model and see the weaknesses and strengths without being critical of yourself, or without being blind to short-comings? Healthy personal feedback is a promising step to better results.
Years ago, I taught a series of focus groups. The one thing I had each group do for one week was watch MTV. At that time, MTV did daily check-ups to see if their programming was accomplishing their goals. You could see the affect of it as programming changed constantly. When they got to the place where the programming was satisfying their business model, they locked it in.
You can do the same thing in your business. Taking a regular assessment of your business will help you grow, adjust and improve constantly. When you get to a place where you are producing what you envisioned, you can put your business on auto-pilot, but you can't do that forever. Like a plane on auto-pilot, you may run out of fuel and crash. So, where will you be one year from now?