Branding Moments: Lions As A Symbol of Luxury

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Services for Real Estate Pros with Napa Consultants

www.napaconsultants.com

Ron and I loved this statue of this sleeping lion in Umbria.  This led us to look up the symbolism that mankind has attributed to lions for many centuries as"King of the Jungle", or "King of the Beasts".  In England, King Richard I was known as Richard the Lionheart, named for his bravery, and enlightened leadership.

 

The earliest drawings of lions (32,000 years old) was found in the Chauvet Cave in the Ardèche region of Southern France.  The drawings show lionesses hunting. The Lascaux caves (15,000 years old) depict lions mating.

 

This association symbolizes royalty, bravery, as well as gentleness at the same time. One often sees door knockers with lion's heads, and lions on brands.  Many luxury brands have used the symbol of lions to communicate their heritage and long standing traditions.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

Watch the video above to see and hear how we do it. 

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Ambassador
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

The lion represents strong and king of the hill attitude.

Dec 26, 2016 09:13 AM #1
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Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good chilly Monday morning, Alexandra and Ron --- there's no lyin', I learned a lot reading your post.   

Dec 26, 2016 09:34 AM #2
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

That is a very unique lion statue. Most you find are roaring or in a majestic alert pose, but not sleeping. The first brand that came to mind was Metro Goldwyn Mayer, yet I associate the lion with bravery, truth of spirit, luxury...  

Dec 26, 2016 09:45 AM #3
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for you lion lesson and your photograph.

Have an outstanding week.

Dec 26, 2016 11:08 AM #4
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
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Happy Monday, Ron and Alexandra- I love the old lion and the information you shared with us about lions and what they represent.

Dec 26, 2016 12:44 PM #5
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - I saw a lot of lion statues all over India, residue of the old empire. Use of the symbol in India today is complicated, as you can imagine. Here's one from Mysore.

Lion from the Mysore Palace

Dec 26, 2016 12:47 PM #6
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Dick,

I love this shot and the lion...I definitely see it as the residue of the old empire.  A

Dec 26, 2016 01:06 PM #7
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Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

I love your photo from Umbria, lions like eagles carry a long history for decoration of gates, castles and country houses. In China, the Foo Dog is a guardian as well, often seen either side of a door to keep evil spirits away.

Dec 26, 2016 02:16 PM #8
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Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you Ron and Alexandra Seigel for the photo and post on the profound power of symbolism in marketing - 

Dec 26, 2016 02:53 PM #9
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
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The lion can often be seen as a figure of power and  nobility.  For me as long as they are either caged or made of stone, I'm good

Dec 26, 2016 04:32 PM #10
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Debbie Reynolds
Platinum Properties - Clarksville, TN
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Many people use lions at the head of their driveways and or entranceways. I like seeing them but wouldn't want to come home to my own set.

Dec 26, 2016 06:17 PM #11
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Debbie Reynolds Like you, I have never wanted the lions around.  I always think they belong in grand settings like acres of gardens or castles.  Somehow they seem pretentious on smaller properties (just my opinion).  We have a stone dog with a basket that belonged to Ron's parents, and we have it for sentimental reasons.  A

Dec 26, 2016 08:25 PM #12
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James Dray
Fathom Realty AR LLC - Bentonville, AR
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Good morning A.  A truly magnificent animal.  Richard knew what he was doing.  

Dec 27, 2016 02:56 AM #13
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Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Being that the lion is considered to be king of the jungle, it makes complete sense that it would represent luxury.

Dec 27, 2016 05:37 AM #14
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
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A friend, her last name is Lionz, has two gold lions flanking her red front door. It makes quite a statement. :) 

Dec 27, 2016 08:47 AM #15
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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra, that's a beautiful lion statue, they are powerful animals that represent courage and power as well as leadership. They fit perfect in the world of luxury.

Dec 27, 2016 02:24 PM #16
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Debb Janes EcoBroker and Bernie Stea JD I love that your friend had a red door, and two gold lions...How superb!

Dec 27, 2016 03:05 PM #17
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
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Lions are such royal cats Ron and Alexandra Seigel  I do love that statue  too

Dec 27, 2016 09:06 PM #18
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David Alan Baker Laveen Realtor & South Phoenix Realtor
HomeSmart - Laveen, AZ
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Interesting post, something I had never really considered, but makes sense.

Jan 25, 2017 12:45 PM #19
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