Put a Wrap on Your 2017 Business Plan

By
Real Estate Agent with www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209
http://actvra.in/4Ym4

Put a Wrap on Your 2017 Business Plan

8 Quick Tips to Finalize Your Plan

light bulb momentOne of the most important things that I learned when I moved from a nursing career to real estate, is that you can only fly by the seat of your pants for SO long! 

business plan is a MUST in ANY business...AND THIS IS A BUSINESS - YOUR BUSINESS.  Constantly tweaking your plan is imperative in order to achieve success. 

While reflecting on your previous year's business, be a little critical of yourself, your practices and your expenses.  Ask yourself what you can do to improve on at least one item in each of these categories.  You'll be thrilled to watch your business grow. 

Here are 8 tips to help you on your way to a wildly successful 2017:

  • Pick up any items that you will need to jump-start your New Year's office organization while your're doing your post-holiday shopping.  Then, clean out your office--if you haven't used an item/book/paper all year, FILE-13-it!

  • Analyze your businessCalculate your marketing expenses for 2016.  If you weren't diligent in keeping up with these, take the time to pull them all together and create a spreadsheet with every one of your marketing expenditures.  You don't have to design an elaborate spreadsheet but, you do need to know the cost of each item and, more importantly, it's ROI.  What was the response from the marketing item?  Is it something that is worth repeating next year?  Did it pay for itself?  If it did not pay for itself and also pay YOU, do NOT include it in your 2017 business plan.
    ***Read that again...if it didn't PAY FOR ITSELF AND THEN SOME, it's NOT WORTH KEEPING!***  

  • Fine tune your sphere of influence:  Take a bit of time to make certain that your sphere contacts are up-to-date and if they're not already added, add them to your CRM.  This includes uploading your contacts into your marketing database - hopefully you're utilizing a database that will handle your mailings for YOU.  Having your CRM database complete also gives you the ability to only have to click ONE button to send all of your sphere an email telling them that you have a new listing, an event coming up, an announcement, etc.

  • Join a civic organization if you haven't done so already.  This is a great source for contacts but, most importantly, it allows YOU to give back to YOUR community and learn even more about the community that you're trying to sell.  

  • READ everything that you can get your hands on about real estate, your city, state and the mortgage industry!  Sounds simple and I know that reading takes time and we are overwhelmed with reading materials but, be selective and read only the publications that you feel are MOST relevant to YOUR business.

  • Begin a checklist with items #1-5.  Maintain that checklist throughout the year--incorporate your business plan and marketing plan with your daily/weekly/monthly checklists and goals.  You will surprise yourself at how much you'll accomplish when you use a checklist!  (One checklist tip:  HIGHLIGHT or simply check beside the item that you've accomplished on the list--strikethroughs do not give you the sense of accomplishment that you get with a check or highlight)

  • Designations:  Now is a GREAT time to start a class or two to obtain another designation that will help you with your business.  I know, a lot of agents believe that clients don't really care what's behind your name but, you will be surprised just how much you learn in just one of these classes each year!  Educating YOURSELF truly does help YOUR business!

  • Remember to incorporate your blog and your website in your plan!  Tweak your website, learn as much as you can about SEO (search engine optimization) and how it can benefit YOU!  Embrace technology! Hey, if I can do it, anybody can!

This week, make the time to take a moment or two to reflect on your past year in business and finalize your goals for 2017!  If you have already done so, congratulations--you're ahead of the game!

HAPPY NEW YEAR EVERYONE!

 

© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Put a Wrap on Your 2017 Business Plan

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 12/29/2016 05:00 AM
  2. Debbie Reynolds 12/31/2016 01:28 PM
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Kimo Jarrett!  You're so right - it is essential and many agents don't realize that a written plan keeps you on-task and achieving or surpassing your goals!  Good luck with yours!

Dec 29, 2016 07:07 AM #50
Rainer
31,852
steve weiser
ReMax Evolution - Dana Point, CA
Real Estate Agent

Excellente !  DEBE

great Blog, perfecto timing

well written

Dec 29, 2016 07:26 AM #51
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Sandi Reed - Thank you!  There are so many boxes to check but, these are a great place to start!

Dec 29, 2016 07:37 AM #52
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Kim Gaston - it's definitely that time of the year, isn't it?!  Thank you and here's to a fabulous 2017 for you!

Dec 29, 2016 07:38 AM #53
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Debbie Hilton - Thank you!  Yes, it's most definitely a HUGE part of running a successful business.  Can you imagine if our own BOA or Wells Fargo didn't have one?!!  Hope to see you in 2017!!

Dec 29, 2016 07:40 AM #54
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Absolutely Sally K. & David L. Hanson!  Here's to a fantastic 2017 for you both!

Dec 29, 2016 07:41 AM #55
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Amanda S. Davidson - Well, thank you!  And, we've all done that - I have one now that I just don't want to give up (RealBird) but, it's brought me nothing in over 2 years.  I was one of the originals who bought into it but, the leads have fallen tremendously in recent years.

Dec 29, 2016 07:43 AM #56
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you Bruce Hicks! I hope you've gotten yours done too!

Dec 29, 2016 07:43 AM #57
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Greg Mona - I'm so glad it was helpful! Happy 2017 to you as well!

Dec 29, 2016 07:44 AM #58
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks, Sal Poliandro - Bergen County Realtor - yes, I TRY my best to live by that with the exception of one or two inexpensive things. I'm trying to take that plunge this year and get all of the non-performers off of the books!

Dec 29, 2016 07:45 AM #59
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Diana Dahlberg - Happy to hear you're incorporating them into your plan too!  I hope you have a wildly successful 2017!

Dec 29, 2016 07:46 AM #60
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Marte Cliff - I'm a big believer in education and don't use every one of the acronyms in my title either - it's just confusing to the consumer. But, you're so right, it makes us better and, as a result, improves our business!

Dec 29, 2016 07:48 AM #61
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Anna Hatridge - Best of luck to you in the new year!

Dec 29, 2016 07:49 AM #62
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, what a compliment, Mitch Muller - Charlotte NC Real Estate - mutual admiration, for SURE!  I hope you and yours have a fabulous 2017!  Here's to several cross-sales in the new year too!

Dec 29, 2016 07:50 AM #63
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

LOL yes, Lyn Sims - it's a scientific study that I read years ago and I totally get it! When you scratch through, it doesn't give you the same sense of accomplishment when viewing the entire list (supposedly)!  You can actually still 'see' all that you have accomplished that day or on that list.  

Dec 29, 2016 07:53 AM #64
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Lou Ludwig!  I wish you a wonderful 2017!

Dec 29, 2016 07:54 AM #65
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, thank you, steve weiser!  I hope it helps you in your planning for the upcoming year!

Dec 29, 2016 07:54 AM #66
Rainer
11,540
Carlos Pena
The Keyes Co. REALTORS - Kendall, FL
PA

Thank you for sharing ---All the best for this coming 2017 year ---The market has become more challenging and we all need to focus heavily on marketing ourselves, learning new techniques, getting trained in specialties, discovering our inner strengths, developing a niche market, and putting forth that much needed extra effort! 

Dec 30, 2016 12:39 PM #67
Rainmaker
43,171
BARB KELLEY
NextHome Realty Center - Cypress, TX
The 'Golden' Experience Team!

Spot on!! I have the same but have added a meeting with my Broker once a month for accountability for daily tasks that I don't like doing but must be done to accomplish my goals. She will receive these Tuesday and we will set up our meetings for the year.
Also in Houston, we are hoping oil prices and rig counts continue to rise so our energy folks can either buy a home or move up to a nicer home. Everyone have a great 2017!!

Jan 01, 2017 07:03 AM #68
Rainmaker
719,750
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

I like the list. I recently got my CRS and I'm reading 2-3 books per month. I also believe we should schedule our goals into our weeks so we go to work on them. Great post, glad I found it.

Jan 18, 2017 08:02 PM #69
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