Branding Moments: The Lure of Eagles In Symbolism and Logos

By
Services for Real Estate Pros with Napa Consultants

 

www.napaconsultants.com

This intricate hand embroidery of an eagle caught our attention on the back of a dress featured in a boutique in Rome.  The eagle is known as the "king of the skies" and messenger to the gods above.  The eagle symbolizes a clarity of vision (eagle eyes), courage and strength.

 

The eagle as a symbol of power has a long history dating back to Ancient Egypt, Greece and Rome.   It also appears in religious art in cultures such as: Egyptian, Greek, Roman, American Indian, Islamic  and the Judeo-Christian religions.

 

There are over 100 brands using the eagle as a logo.  Here a few of these brands: the United States , the US Post office,  Harley Davidson, Nationwide Insurance, Philadelphia Eagles and Georgio Armani.   

 

 

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

Watch the video above to see and hear how we do it. 

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Rainmaker
1,927,446
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

The first thing I thought of was Harley Davidson. We no longer have our bike but I still love their clothing.

Dec 27, 2016 02:00 PM #8
Rainmaker
1,631,726
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Eagles soar! You do too!

Dec 27, 2016 03:13 PM #9
Rainmaker
3,542,748
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Sharon Tara it is a great logo.  We have a lot of Harley enthusiasts around here, and when we go to our favorite breakfast place they are there with their beautiful bikes.  A

Dec 27, 2016 03:25 PM #10
Rainmaker
3,542,748
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Beth Atalay just doing our job.  Looking, learning and studying.  Then we distill what we learn for our clients branding and marketing.  A

Dec 27, 2016 03:26 PM #11
Rainmaker
3,542,748
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Dick Greenberg they are archetypical symbols that we all have some connection to, and a whole bunch of references and pictures of.  In a brand they say so much to those who respond to it.  

Dec 27, 2016 03:28 PM #12
Rainmaker
3,542,748
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Patricia Feager Thank you, our family seal on my father's side has an eagle with a serpent in its talons.  It dates back to the Crusades, and the saying under it is: Those are born to soar don't crawl  LOL A

Dec 27, 2016 03:31 PM #13
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing your experience and your photograph.

Dec 27, 2016 04:17 PM #14
Ambassador
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

While it's use pre-dates our country, nothing looks as regal as the symbol of that eagle with an American flag

Dec 27, 2016 04:32 PM #15
Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

The artistry provided in the embroidery of that eagle is pretty amazing, Alexandra!  Logos are powerful things.  I remember working on one for a company I worked at.  I learned a great deal from the process!

Dec 27, 2016 05:15 PM #16
Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!    

Dec 27, 2016 05:16 PM #17
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- isn't it interesting that animals such as the lion and eagle are already etched in our minds as being symbolic of a certain characteristic or trait. 

Dec 27, 2016 06:44 PM #18
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I am sure glad it is the eagle and not the turkey. An eagle is a regal looking bird. 

Dec 27, 2016 06:58 PM #19
Ambassador
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Leave it to your Eagle eye to find this valuable info Ron and Alexandra Seigel 

Dec 27, 2016 09:03 PM #20
Rainmaker
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James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  When I read this I looked around my home office because I know I have an eagle somewhere.  Then it dawned on me it's at my other office.

Dec 28, 2016 03:12 AM #21
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Myrl Jeffcoat thank you for the honor of being featured in this wonderful group. A

Dec 28, 2016 08:28 AM #22
Rainmaker
3,542,748
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Kathy Streib this is what is known as an archetype and it is why so many use these symbols.  A

Dec 28, 2016 08:29 AM #23
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Debb Janes EcoBroker and Bernie Stea JD I had no idea that "Adler" in German meant "eagle".   I am delighted your grandson is doing well and thriving. A

Dec 28, 2016 08:30 AM #24
Rainmaker
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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

A perfect example of the saying, "a picture's worth a thousand words", Ron and Alexandra Seigel ...

Gene

Dec 28, 2016 12:32 PM #25
Rainmaker
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Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

We love Eagles up here... not our state bird but certainly a major part of our life... this guy was hanging out at the local hamburger shop out on the Spit!

bay realty

Jan 25, 2017 11:24 PM #26
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Debra Leisek What an incredible photo!  Thank you for sharing it!  A

Jan 25, 2017 11:25 PM #27
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