Does Your Marketing Tell A Compelling Story About Your Brand?

Reblogger Gabe Sanders
Real Estate Agent with Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales 3090099

This ad that Ron and Alexandra Seigel mention sure does do a great job of conveying a strong identifiable message with just what they are trying to sell.  Now, if I could only figure one out like this for my real estate business:

 

Original content by Ron and Alexandra Seigel

www.napaconsultants.com

Great websites, marketing materials and ads tell a compelling brand story at first glance. With millions of dollars riding on the outcome pay attention to the effectiveness of global brand marketing and advertising. You will glean insights that can improve your own local marketing initiatives and help you stand out in a crowded field.  

 

Here is our test for effective ads:

 

1. Does the ad capture your attention, immediately?

2. Does it hold your attention?

3. Do you instantly understand the marketing message?

4. Are you able to easily grasp the extraordinary promise of value the product or service offers?

5. Does it use emotions to make an indelible impression?

6. Does it spark the impulse to share the ad with others, i.e., is it remarkable?

7. Does it tell a compelling story about the brand?

 

Perfume and cosmetics are among the highest profit margin products in the world. There is fierce competition in this field. Check out the ad for Homme Idéal (Ideal Man). The French cologne by Guerlain gets an A+ from us for its print ad display that we found when visiting La Rinascente, the famous department store in Italy. We were able to answer YES to all 7 test questions.

 

In a Nano-second you get the entire brand story. It is one of the best illustrations that we have ever seen of how branding works through story telling. The scent of the cologne itself may not be anything special. But, give it the right name, wrap it in a fun story, which gives the brand a personality, and voilà, it sells!

 

The target market (single men) will reach for this brand over others because of its EXTRAORDINARY PROMISE OF VALUE. They are enticed to believe that it is the answer to their prayers, and remedies their most pressing needs: to be the ideal man and attract more women.

 

Does your marketing tell a compelling story about your brand?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Rainmaker
3,531,699
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Gabe,

Thank you for re-blogging this post.  It was one of our favorites this year.  We appreciate it.  We wish a delightful rest of the year.  A

Dec 29, 2016 07:08 AM #1
Rainmaker
27,333
Karen Sackett
BizEBee Virtual Assistants LLC - Suffolk, VA
BizEBee Business Services

That is very true. It is difficult to get the right feel and message accross in an ad, or even a social media post if you aren't sure how to go about it. Making a clear message is vital to successful marketing.

Dec 29, 2016 08:05 AM #2
Rainmaker
3,425,404
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Building a brand is easy, it is getting people to want that brand.

Dec 29, 2016 10:41 AM #3
Rainmaker
4,390,452
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is another great choice for a reblog. Have a very special Thursday evening and an outstanding week.

Dec 29, 2016 04:29 PM #4
Ambassador
2,071,992
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I wanted to stop by and wish you an absolutely awesome New Year!

Dec 30, 2016 05:40 AM #5
Rainmaker
3,229,078
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Gabe

An outstanding choice for a re-post of Ron and Alexandra Seigel post.

Good luck and success.

Lou Ludwig

Dec 30, 2016 06:13 PM #6
Ambassador
2,339,838
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a great re-blog - I can't believe I missed this one!  Very impactful ad - now if only all real estate that we sell could be marketing in such a compelling way!

Dec 30, 2016 08:36 PM #7
Rainmaker
4,042,257
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for your comments, always appreciated.

Feb 01, 2017 07:24 AM #8
Rainmaker
4,042,257
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thank you for stopping by and taking the time to read my re-blog.

Feb 01, 2017 07:25 AM #9
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Rainmaker
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Gabe Sanders

Stuart Florida Real Estate
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