Client Service: One size fits all approach by Endre Barath, Jr.

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with BVO Luxury Group @ Keller Williams Arizona Realty BR534744000 & BR540649000

Endre Barath, Jr. "Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!"

Right on target - and - re-blog!

Original content by Endre Barath, Jr. 01238708

 

www.endrebarath.comI have been reading the various ‘Names’ associated with certain groups born in a certain time periods over the years. Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!

This statement and style of conducting business might seem controversial, never the less, it has worked for me for the past 23+ years in two different Real Estate Markets: in Boston, MA as well as in the Greater Los Angeles Real Estate Market.

www.endrebarath.com

I do not target the Swing Generation: those who were born before 1945. Keeping in mind they are the biggest believers of the concept, that owning a home is a smart financial investment. I do not target Baby Boomers: those who were between 1945-1964. Even though I understand that they are high up there in their attitude that Homeownership is a source of pride. I do not target Generation X: those who were born between 1965 -1976. Although I understand they are not too far below in their belief systems from Baby Boomers when it comes to Home Ownership. I also do not target Millennials: born between 1977 and 1994 whose belief system is higher than Generation X when it comes to attitudes about homeownership. Needless to say, I also do not target the IGeneration: born between 1995-2007.

I have always believed that an in-depth look at each generation’s attitude about homeownership will not get me new business. A key factor, I have always considered and focused on, was Client Service and adopting to new technology.

I do not have one particular client base. When someone reaches out to me I respond. If it is via a call they either get a live voice or a relatively quick call back. If I receive an email, same applies the person gets a quick response back. If it is a text same story. So, with that said I manage to capture all the different generations or “target groups” and we are connected on their preferred choice of communication. The important point here is relatively quick response with the medium one received the contact. Then it all becomes the same, communications, questions, qualifications.

www.endrebarath.com

If you are looking for Client Service from an Internet Savvy Realtor in the greater Los Angeles area, or if you are looking to talk to a seasoned Realtor in the greater Los Angeles area. Please reach out to me directly.

 If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at  http://www.endrebarath.com.  I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices

Spam prevention
Show All Comments
Rainmaker
2,214,325
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Suzanne and Tony... this was a great post when I first read it and still great today. I pretty much run my business the same way so I could really relate.

Dec 29, 2016 05:08 AM #1
Rainmaker
1,575,645
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Hi Suzanne and Tony - Endre is a smart guy, and you're smart to re-blog this.

Dec 29, 2016 08:14 AM #2
Rainmaker
2,734,263
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Makes sense to me Nina Hollander - thanks for stopping by with a comment!

Dec 30, 2016 03:51 AM #3
Rainmaker
2,734,263
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Hi Lottie Kendall - always good to hear from you - thanks for stopping by with a comment!

Dec 30, 2016 03:52 AM #4
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,734,263

Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
Ask me a question
*
*
*
*
Spam prevention

Additional Information