Of late, my team's been researching several markets to learn who is taking listings and where. The findings have been interesting. The staggering blow for me is that typically, in any given market there are several agents sharing 1%-2% of the listings in a market. The markets are extremely fragmented and nobody is dominating.
What a recruiting opportunity. When nobody dominates, the door is wide open especially in today's market where business is at a premium. These statistics, when used properly, offer an agent or brokerage the ability to target the area and flat out control it!
At Real Living we are gathering this information and using it to win agents/franchisees, and consumers. The key is to show them how they can dominate an area using the coaching, systems, tools and "special Real Living recipe" for success. The special sauce in our recipe is definitely understanding of the consumer. First, we provide agents the key to 89% of the decision makers. Next Real Living offers said consumer with everything she requires (service, online search tools, research, etc.) to find her next home.
Have you targeted an area (subdivision, neighborhood, etc.) with similar findings? What is your company's recipe?
Comments(4)