The benefits of real estate blogging is being discussed in a 4 part article by Matt Carter of Inman News. Entitled "Real Estate Blog Revolution" part I explores the components of a good web log.
Both Teresa and Maureen were interviewed and featured in the article. Chosen for their deep experience and unique style both of these Rainers support more than one blog and have been bloggers long before Active Rain came along.
Rainers may recognize Teresa by her alter ego, Dear Abby here on Active Rain. Teresa writes the St Paul Real Estate Blog, a very cool and fun mobile blog dubbed "All T all the time." Teresa is a guest writer for The Real Estate Tomato when she feels like "talking to the real estate industry."
Teresa feels strongly about maintaining a professional real estate consumer stance on her blog. More than once she has expressed concerns about agents missing the mark on AR because they are chatting about everything but real estate.
Maureen Francis of the Detroit Metro area, specifically Birmingham, Michigan embraced blogging with her MiOakland County blog. Quoted in the article as saying her initial attempt at blogging was "crappy" she has since developed a following and is achieving success in attracting consumers via her blog. 
Funny as it is to read about Maureen talking about her initial attempts at being less than wonderful. A little research on MF's AR blog and one will find she is a master at writing and always elicits many comments from readers!
The interview also discussed how many Realtors are being taken advantage by vendors who sell junk. Blogging platforms are plentiful, with several "dumbed down" versions for real estate professionals. Teresa and Maureen use two different platforms, but both took the time to learn how to operate their blogs, rather than let someone else control their destiny.
There is agreement in the ranks, finding our blogging "voice" is a challenge, but nothing compared to the challenge of being true to your blog and composing unique, interesting content directed to a target audience.
As local bloggers both Maureen Francis and Teresa Boardman work hard to keep the content coming. Taking the time to learn the platform and hone their writing skills has brought industry recognition and business to them, they would not have had otherwise.
Matt's article offers insights from Todd Carpenter of Lenderama, Jonathan Miller of Matrix, Greg Swan of Bloodhound, Sellsius, Lenny Gurvich of Tampa Florida Real Estate Finder, The Future of Real Estate Marketing and Transparentre.
If you are interested in learning more about these bloggers and the techniques they use to achieve success check out the article at Inman News and visit the links to the blogs. Go quick because they only stay up for a day, unless you are a subscriber!
Speaking for myself, but I'm sure many others agree, Maureen and Teresa are leaders in the real estate blogging world. Thanks for helping us along the way!
kk
Hi Kristal,
Thanks for this post showing example of how blogging can help strengthen your Real Estate presence on the Internet and in your community. Success stories are always a good motivator because this blogging business is not easy.
Mario