Keeping In Touch Is A Personal Activity
Larry Johnson is hosting an Active Rain Contest asking us to talk about how we keep in touch with our clients. His "Keeping in Touch" challenge is sure to give us all some great ideas....some we may not have thought about before.
For me, I have always valued the personal aspect of real estate. While working with a client, we learn more about them then many of their best friends know. I like to tease them that they will tell me more than they would their priest.
During the time I work with my clients, I learn so much about them. I share stories about their kids and vacations and hobbies. All the things which go into finding the right home and community for them and their family. We become what I call "situational friends."
After the transaction closes, we naturally move on from this closeness. But the fondness remains. So keeping in touch with my clients is a personal activity. As I go through my year, I watch for opportunities to invite a client to a special activity. In 2016, I have enjoyed the following with my clients:
- Wine tasting
- Painting (and wine) class
- Laguna Beach Art Festival
- Dinner on the ocean
- Evening cruise on Lake Mission Viejo
- Concert in the park
- Christmas boat parade in Newport Beach
- Movie and dinner at the "fancy theater"
I enjoy some special time with my clients doing things I know they will enjoy. I want to show them that I remember the things that they enjoy and that I want to share them too.
I've always felt that people are uncomfortable in large, impersonal reception or party. Many won't come. So I have always believed in the personal touch. I might not be able to see everyone I should each year, but I hope I make an impression on the ones I'm able to see.