If I Could Start Over...

By
Real Estate Agent with Cameron Real Estate Group

If I Could Start Over...

 

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If I could start my real estate business over, there is one major change I would make.  When I was first getting going, I signed on to a brokerage (no longer in existence) that focused on Internet lead generation. At the time, it was at the forefront of Internet leads. The company had a very good web site that came up on the first page of Google. It would generate 6 to 8 leads a day in my area alone. 

This was actually a very good way to start one's real estate career. I had a jump on the concept of cloud technology, and I followed up on my leads very diligently.  The problem?  The leads were across three counties! I ran back and forth across numerous town lines, trying to meet, qualify, and further the real estate process.  

Many of the leads were good. Many were not. After a couple of odd encounters (luckily not dangerous), I learned how to qualify people pretty darn quick. BUT, I did not learn how to market to my own sphere until well into my third year in the business. Once I gained that skill, I learned that leads from my sphere were more immediate, appreciative, and generally more solid than three counties' worth of Internet leads.

My early years in real estate, 95% of my business was from Internet leads. After three years, 50% Internet and 50% sphere. Now, 80% sphere, 5% other sources, and 10% Internet leads. It's a satisfying mix. I wish I had learned much earlier to offer my services to people who knew, liked, and trusted me.

That is my big do-over.

 

 

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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
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Sturbridge & Central MA Real Estate and More

 

 

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Kathryn Acciari, RSPS, SRS, RESE, CFA
Serving the Route 9/20 Corridors of Central Massachusetts
Sturbridge to Westborough

Cell: (508) 982-0686   
Email:
kasellshomes@gmail.com

Web site: kathrynacciari.com
Blog:
Real Estate Blog
Twitter: @kacciari

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Rainmaker
1,071,098
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Kathryn Acciari - A great do-over!  Sphere versus Internet leads - quality versus quantity a great lesson to learn and share with everyone.   Happy New Year!

Dec 31, 2016 02:20 PM #1
Ambassador
3,446,100
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Kathryn

As hard as it might have been that was a great lesson for your business. It's important to look closely at what we do to see what working and not, and make the appropriate adjustments. It's an ongoing process isn't it?

Happy New Year!

Cheers,

Jeff

Dec 31, 2016 05:02 PM #2
Rainmaker
1,422,686
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Kathryn Acciari - Learning was doesn't work happens quickly.  Finding what does work and doing it over is you win.  Congratulations.

Dec 31, 2016 11:04 PM #3
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Wow Kathryn that is awesome to be on the cutting edge of the Internet.... yes I remember when I would get lots of inquiries when Realtor.com started out:))Endre

Jan 04, 2017 06:48 PM #4
Rainmaker
520,590
Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

How times have changed in just one decade, Endre. Happily, we have changed along with them!

Jan 05, 2017 10:59 AM #5
Rainmaker
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Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Jeff, you are absolutely correct about the ongoing process. Always be evolving.

Jan 05, 2017 11:01 AM #6
Rainmaker
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Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Grant, thank you for your comment. Applied learning is the key.

Jan 05, 2017 11:03 AM #7
Rainmaker
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Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Happy New Year to you also, Laura! I was fortunate at least to have some business at the start of my real estate career.

Jan 05, 2017 11:05 AM #8
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Kathryn Acciari

RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA
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