You Suck as a Salesman - Agent Advice!

Reblogger Patricia Kennedy
Real Estate Agent with RLAH Real Estate AB95346

This is one of my all time favorite posts on all of ActiveRain - like ever!

Debbie shares a wonderful story about how you don't need to make anyone think you have any track record whatsoever when you are new.  They know you.  They know you are smart and have good basic life skills that will serve you wll in any profession!  

So read on!

Original content by Debe Maxwell, CRS 228209

You Suck as a Salesman - New Agent Advice!

What's your story?Sadly, this is a true story!  I can laugh about it now but, when it happened, I went through many sleepless nights!  I shared it on one of Barbara Todaro's posts and she encouraged me to post my own blog about it for more exposure than merely a comment!  Thanks, Barbara!

 

When I was in real estate school, a friend of friends of ours, contacted me to share that he had lost both of his parents in the past 6 months and had the estate to sell.  He wanted me to be the listing agent.  Of course, I was honored but, I was still in school, hadn't gotten my license yet and, after careful thought, responded, "I'm so sorry but, I haven't even gotten my real estate license yet so, I can't help you."  

 

He informed me that he would be happy to wait - they had a lot of cleaning out of 50 years of 'stuff' from the house.  My response, "Joe, I'm honored that you thought of me but, you need someone who knows the business to represent you when you're ready.  I am happy to make an introduction for you - I have a great agent in mind for you!"  

 

You suck!

This gentleman is a salesman and has been for many years.  He said - and I'll NEVER forget this - "You suck as a salesman!  Who BETTER to market my property than someone who works 40 hours a week SOLELY for me?!  I'm waiting for you to get your license and that's that!"

 

Oh, I was a NERVOUS WRECK for WEEKS!  Shortly thereafter, I sat for my exam and got my license.  As soon as I got through the MLS training, paid all of my fees and got the courage, he was my first 'prospecting' call!  

 

Mind you, I was a nurse in my former life so, although being told that I 'sucked,' I feel it has served me well.  My first job was to get this family's estate sold by hand-holding, asking my broker TONS of questions and 'taking care' of my very first clients. 

 

What worked for me then, still works now:

  • I created my own marketing (flyers, business cards and brochures).  *I look back now and my marketing was so pitiful - it would not have been able to 'stand alone,' for sure!  Adding the following to my arsenal got me past my pitiful marketing! -
  1. I went door-to-door in the neighborhood, passing out Just-Listed flyers and introducing myself
  2. Advertised a WEEKEND open house while they wrapped up their final 'cleaning' and landscaping.
  3. Spent an entire weekend at my only listing, meeting neighbors and prospective buyers!
  4. After my Sellers went under Contract, I went back through the neighborhood, sharing the news with the neighbors via another hand-made flyer!  
  5. Finally, the MINUTE I got out of Closing, I FLEW to the office, learned how to change the status in MLS to SOLD, grabbed my JUST SOLD flyers that I had printed before heading to Closing and hit the streets again.

 

YES!  I sold it!I sold the house in record time - my very first listing was the last to hit the market in that neighborhood and the first to sell!  I got 4 new listings from that one sale!  I never even had to pay a dime for any marketing or advertising other than my paper & print cartridge costs for the first year of business!  Then, of course, I wanted more and began to learn that this was not the only way to generate business and I seriously needed a professional to help me with my marketing!     

 

I definitely learned a valuable lesson!  Thankfully I was blessed with a fantastic first client, who was brutally honest with me...and I paid him back by working incredibly hard to get his estate home sold.  

 

I learned SO much with that first transaction but, the learning didn't end there - It's been over a decade in the business and I still consider myself in 'learning mode.'  So, if learning the ropes scares you, that's perfectly normal - surround yourself with a broker who will give you the support that you need.  Find a mentor and don't let go!  IT WORKS!!  

 

And, you'll never be told, "You suck!" again!

© Debe Maxwell | The Maxwell House Group | SavvyBroker@me.com | You Suck as a Salesman - Agent Advice!

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Rainmaker
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Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Great choice for a reblog. 

Happy New Year and wishing you a prosperous  2017!

Dec 31, 2016 04:01 PM #1
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Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Pat

Well the title certainly drew me in to this terrific reblog.

But then I started reading and saw I had already read it...but I read it again, and enjoyed it even more.

Happy New Year!

Jeff

Dec 31, 2016 04:01 PM #2
Rainmaker
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June Piper-Brandon
Remax New Beginnings - Baltimore, MD
Piecing Dreams One Home at a Time

Thanks for sharing this, I missed it the first go around!! 

Dec 31, 2016 04:03 PM #3
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

What most new agents do not realize but they know more than 90% of the public when they are done with their training.

Dec 31, 2016 06:07 PM #4
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, thank you so much for the re-blog, Patricia Kennedy and for the kind words also!  I'm always honored to be on your 'favorite' list - of any sort!  LOL

Have a wonderful evening and a fabulous 2017!

Dec 31, 2016 06:15 PM #5
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Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Thank you for reblogging this post Patricia Kennedy. I hope others will read and gain from it too. I hope you have a awesome New Year!

Dec 31, 2016 08:44 PM #6
Rainmaker
515,217
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Good story! I would rather have an agent than a salesman, if you know what I mean. Happy New Year!

Dec 31, 2016 09:32 PM #7
Rainmaker
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Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

And more and more buyers and sellers are tiring of the the "scripted" sales agent who sounds oilier than the stereotype of the used car salesman!

 

Jan 01, 2017 06:25 PM #8
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