Throughout the holiday season, I've been communicating with a couple about selling a home in Scottsdale. The home has been leased until just after Christmas this past year, so in need of repairs, clean up and the usual painting.
I've pushed the recycle bin to the curb, hauled yard waste to the trash can, and will be putting that can at the curb on trash day. Surveying the home for repairs and reporting everything back to the seller, handyman, painter, landscaper, and pool man.
Why would I be doing these things when someone else owns the home? Because the sellers don't live in Arizona. It's part of my service to assist out of state sellers, a common occurrence in sunny Scottsdale, Arizona.
So it was a complete surprise when the seller responded to the listing document with another list of demands, including:
Communicate/coordinate all vendor repairs
The items on the list weren't outlandish and in fact, these are items I do regularly. The list includes:
Marketing the home
Holding open houses and providing a schedule of open houses
Taking professional high resolution photos and putting them on the MLS
Sharing the listing with Trulia, Zillow, Realtor.com and other online sources
Sharing to local publications
Professional flyers approved by seller
Bear the costs of marketing activities
Broker will not represent both buyer and seller.
I was speechless and not sure what he was thinking. But then again, he's in another state. So I emailed him and asked if he distrusted me. Nope - he's just in another state and doesn't understand that this is part of my every day service and how I prepare and sell homes.
After our discussion, the rest of my list was relayed to him, to include:
Custom blog (OF COURSE)
Vitual Tour
YouTube video
Reverse prospecting to agents with searches in place for this home
Broker tour in January
Sharing the listing on my office Coming Soon list
Discussing the home with agents in my office that market to this neighborhood
If you're looking for someone who goes the extra mile to market and sell a home, call me!
