I'm often asked where one should concentrate on sending their clients to leave real estate after they've worked together. It is not black and white, but here's a bit of an outline to help you decide what is best for your unique real estate business. Let's start -
- Zillow - I would start here because it is the top searched real estate website with 36,000,000 unique monthly visitors. Here's the catch though and that is not every office uses Zillow and so my advice would not be the same for everyone regarding this platform. It will depend on who you are and how you do business. Are your listings on Zillow? Do you find your clients locate you via Zillow? If so, then get those reviews up to date.
- Google Reviews - This would be next on my list because you know that Google is the top search engine used today and it is the first place one would pull you up when searching. I would guess this might quite possibly be the first point of contact for the prospective client and yourself. 1 thing to be aware of is that in 2016 they made it so the stars only showed up in the business section when the business had 5 reviews or more. Kind of important. Create a link to send your clients - HERE. If you never created a business listing? Get it - HERE.
- Facebook – The most popular social media platform with 1,100,000,000 monthly unique visitor traffic makes this pretty important. Also, 79% of internet users (68% of all U.S. adults) use Facebook. So for these reasons alone I would suggest having a business page and a strategy for gathering reviews to showcase there.
- LinkedIn - If your client base consists of professionals then don't ignore LinkedIn. Some believe it is a b2b platform, but I believe it is b2c depending upon your client's economic base and profession. Yelp - I find that Yelp is most popular in urban areas on the East and West Coast. I would consider this platform if working in these regions.
There are the major platforms that I would focus on, but the first thing is write down who your ideal client is. Do you work with young, first-time homebuyers or move up buyers who are professionals and are in the mid-age group level? What's their profession? Income level? Hobbies? The more you know the better capable you will be in finding them. Next, what if you need to improve more than 1 platform in 2017? Say your Zillow, Facebook, and Google Reviews sections all need beefing up. I would suggest going back into your database 3 to 6 months and starting with clients you've already done real estate transactions with. Send the wife to Zillow and the husband to Facebook and the next group to Google Reviews. Alternate so that all the platforms are touched.