Staying in touch with previous clients.
I've been a top-selling Realtor in southwestern Ohio for several years and it seems that every winter I begin having doubts about future business/sales. (mostly due to the huge slow-down of business over the winter months)
I'm very good about staying in touch with my former clients, although, I admit, I could be doing a better job of it.
I've changed brokerages more than a few times over the past decade and a lot of my previous clients have actually searched Google, etc, to locate my current contact information as many of them are now, "moving up."
I'm curious, what ideas would my colleagues be willing to share with me to help stay in touch with ALL of my previous clients on a more consistent basis that doesn't break the bank?
The following section of my post deals with attracting new business.
A few ideas that I am entertaining and I'd appreciate your feedback on:
- Temporarily offering a Free Home Warranty to new "listing" clients. (homes @$125,000 and up)
- Temporarily offering a discounted or free home warranty to new "buyer" clients. ($125,000 and up)
- Permanently offering a free home warranty to "buyers" ($125,000 and up) that are either military, law enforcement, medical personnel, teachers and the like. Kinda like a "heroes" program. I've also spoken with a few lenders that would be willing to credit a buyer with a free appraisal at the closing. So, combined, this "heroes" program could be worth nearly $1,000 to a new buyer.
The last thing that I want to do is to become known as a "discount" Realtor. Although I do appreciate helping people sell or buy a home, I also have a lot of expenses of my own to think about.
If you'd be willing to share some of your thoughts and ideas with me, either publicly or privately, it would be most appreciated.
Happy 2017 everyone!