TV Commercials Do It and So Should You

By
Mortgage and Lending with Mortgage Magic

I posted this on the Internet several years ago and I was surprised at the success. From this short You Tube Video I attracted more than 50 loans over the next year. What made it different? The showmanship.

And it was really only a very little bit of showmanship. Looking back it was not even all that good but it worked. I recommend you find a way to use showmanship in your sales presentation. It should be relevant to your sale, in good taste, and something that is obviously different and stands out. 

Think about your presentations and think about how you can use showmanship. For a minute don't think that you or your clients are "too sophisticated". TV commercials still regard humor and showmanship as the number one reason commercials sell. If you know a magician in your area call that person up and my guess is that the magician will be glad to direct you to a simple magic trick that can be used over and over and will work for your product.

 

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Doug Jones

Mortgage Broker - NMLS 286668
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