When it comes to full-service marketing/lead generation companies and their business model we have heard it all. Maybe you can hear yourself in some of these sentiments that our clients have shared with us over the years.
- We have “been there, done that” with full-service marketing and lead generation companies.
- It worked well on some levels for us, and a few of our colleagues had great success, but the cost was enormous.
- As I paid our huge invoice each month, I would think “I could do this myself if I had the right tools,” but I don’t want to lose the CRM tools that help run our daily marketing and sales activities.
Recently Fidelity National Financial bought, web-based Real Estate marketing and CRM company, Commissions Inc. They also announced their intention to acquire Tigerleads. With mergers like this, many Real Estate professional feel like they are forced into a bundled contract ‘corner’ if they want a top-tier CRM product. With these products and services you cannot select what you want a la carte. You are required to have your website, CRM, training, advertising and lead generation all in one bundled package. The cost can and does go sky high quickly and so can your frustration.
As we listen to each story, we begin to get very excited because we are able to tell people they can run their own Pay Per Click (PPC) campaigns while still having those leads run through a state of the art CRM system. They can take back control of their marketing plan and budget. Real Estate specific CRM systems like the Buying Buddy IDX CRM Suite (MBB) provide the same professional tools that you would expect to see in costly bundled solutions.
Keep Your Website and Manage Your Own PPC Campaigns at a Fraction of the Cost of Having It Managed for You
You and your team will have the same CRM tools, but you can keep your website and manage your own PPC campaigns at a fraction of the cost of what companies like Commissions Inc. and Tigerleads will charge you. If you would like more information on what you should look for in a Real Estate CRM solution check out our “The Top Six Things to Look for in a Real Estate CRM System” blog here.
Also, know that you are not alone. Companies like Pytha Realty Group knew that they were overspending by allowing a third party to manage their PPC campaigns and run their other lead generation activities. After switching over to the MBB solution in 2016 they closed over $30M in Real Estate on their own with their own lead generation campaigns. If you would like to read more about their journey click here to see the full success story.
Systems like the MBB suite are perfect whether you are a one man show or a Broker/Owner. You can keep your productivity and lead generation up while saving the cost of bundled services you don’t necessarily need. If you want to learn more about how the MBB solution can help you contact us.