Landing Pages - You really should start with your website. I strongly believe your website is the nucleus of your online business. Everything in your marketing efforts should point back there and absolutely must have an intentional way of gathering emails to further communicate with visitors. If you do not have a landing page, please look into getting one. Leadpages.net is a favorite of mine.
Facebook Ads: Facebook ads are powerful, but you have to have solid intention behind them. Let's look at some marketing goals and how to target them in order to get the results we seek:
- Brand Awareness: Here is where you will target a radius around your office location or farm area. Geographical targeting is key here.
- Product/Featured Listing: Target via the demographics of the person who would buy your product or who would want to live in your area. This is where you need the list of attributes defining your ideal audience for that product/listing.
- Events/Open Houses: Most likely you would target the area of the event or open house with a wider radius. I would not go too far outside the area because the event/open house has a defined date and time and it would look like your spamming people if you are advertising to a faraway location that couldn't possibly attend.
- Take Action: Maybe you want them to signup on your website. This is when you'll use the retargeting option, which allows you to target those who have visited your website previously. These are considered custom audiences.
Blogging - I am one of the rare people who still finds blogging is a must have item on your marketing checklist. I attended a webinar yesterday where the host said blogging was not effective. I disagree with that statement as I believe you can accomplish the following objectives by blogging consistently:
- Organic Reach: If you utilize keyword research you should be able to achieve ranking on the google search.
- Expert: Your blogging content will make you a go-to source with regard to the subject matter you consistently blog about. Real Estate Professionals might blog about either their area, their target demographic, type of real estate they specialize in or local events. Business coaches could blog about helpful tips their audience could use to make their business lives more intentional and therefore successful.
- Leads/Customers: It helps to drive traffic to your website and then utilizing your landing pages converts them to leads. Give. Give. Give. Receive. Develop trust first. Don't just ask for their email. The best way to do this is to give them the blog contents that first attracted them to your website and then give them a bit extra while asking for their email so you can keep in contact. Example: An ebook of events in the area, local restaurants that you love, a list of contractors and service providers . . .
Email - This is another way to market with intention. I use Mailchimp for this service and am quite happy with it. Emailing on a consistent basis provides the following:
- Timing: You are in front of your sphere right when they are thinking about needing your services or products or know someone who is. It's kind of like mailing those flyers on a regular basis, but way less costly and more effective, in my opinion.
- Loyalty: Your past clients will most likely remain more loyal to you if they are in touch with you on a regular basis. If a client bought a house 5 years ago, but only hears from their real estate broker/agent once a year then they most likely will not feel much loyalty with that person. It's a huge mistake in my opinion and can easily be avoided by intentionally reaching out via email at least once a month.
- Conversion: I believe from personal experience that email marketing is much more effective than other types of marketing in that people convert easier. I personally have had more solid results with email marketing.
- Measurable: Actually, everything you do should be measurable in some form. Email marketing is easy to measure as far as open rates, actions taken and how many unsubscribed or bounced. This is why I love Mailchimp so much.
Video - I believe video is as crucial to businesses as Facebook is. If you haven't started creating video then my hope is 2017 will be the year that changes. Here's how I use video for my clients:
- YouTube: Is now the 2nd largest SEARCH ENGINE and yes it is considered a search engine. It is the most important platform to have your video appear on. Make sure your keywords and all the language you would use to describe it on your site is within the YouTube description. Very important.
- Facebook: I do a direct upload here because it has better organic reach. Facebook feels it is a competitor to anything outside of Facebook. I've noticed that even posts I schedule via a third party tool get less reach than scheduling through Facebook itself.
- Instagram: Keep it under 1 minute and post it on this platform. Use hashtags so it can be found easily. Location hashtags are a good idea.
- Pinterest: Depending on the content of the video you can do a board and upload all your videos here. Videos regarding local communities, restaurants, houses or businesses in the area.
I hope this helps you in 2017 and I hope your business growth is enormous! Good luck!!
Featured client -
Your Source For Washington DC Real Estate