What a unique approach - here's a creative way to reassure clients on the often-unspoken fears they have about the home selling or home buying process. Address the potential negatives upfront in a positive way that lays out for them just how you are going to make this a positive experience for them.
Everybody talks about the services they provide for their clients. How about telling them what you’ll leave out of your service?
For home sellers, you can leave out:
- The uncertainty of wondering if they listed at the right price. Do this by providing them with an easy to understand, up-to-date market analysis.
- The fear that their home isn’t being marketed well. Provide them with links to their online marketing and copies of any print marketing you do, so they can see for themselves.
- That “lost” feeling. You can eliminate that by staying in touch and never letting them worry that you’ve forgotten them. Even if there’s nothing new to tell them, you can check in at least weekly.
For home buyers, you can leave out:
- A whole lot of stress – and many days of home hunting. Simply take time to listen and understand their wants and needs before you begin the search.
- The fear of missing out on the perfect house. Do this by making sure they’re alerted to new listings that fit their specifications.
- The disappointment of rejection. Insist that they become pre-approved before they begin viewing homes. This will also relieve the fear of falling in love with a house they simply can’t afford. And, not all buyers will listen, but you can also try to elinate rejection by counseling them on the true value of the home they want – and advising them to make an acceptable offer.
For both you can leave out:
- Apprehension over the process. By being there to explain things and hold their hands through the appraisal, inspections, and escrow period, you can eliminate that feeling of not knowing what comes next.
- Frustration. All you have to do there is return calls, emails, and text messages in a timely manner. Then reassure them about whatever concern they had when they tried to reach you.
Sometimes, what you leave out can be just as valuable as what you leave in.
Graphic courtesy of Stuart Miles | freedigitalphotos.net
Priest River, Idaho