Staging Your Home in 3 Zones: Part Two - Power Zone

By
Home Stager with Polished Pillars Staging LLC

Three Zones Make a Home

In interior decorating, color and texture is spread across three zones in a room: the floor zone, the power zone and the ceiling zone. This provides balance and interest in a room.

Although home staging is not taste-specific but allows a home to appeal to a broad audience, this is a good way to address the specific areas of the home. 

Let's continue the series with the power zone.

Time to Depersonalize

Most of us enjoy personalizing our homes and this can be one of the most enjoyable aspects of being a homeowner! However, when it is time to sell it, the home becomes a commodity and depersonalizing it helps homeowners use it to their best advantage. A home that is warm and inviting, one that buyers can see as their own, is the goal.

The Power Zone - Where the Eyes Fall

The part of a room three feet about the floor and one foot below the ceiling is the power zone. This is the area that most people place the most decorating emphasis, as it includes the furniture, lighting, plants, artwork, windows, walls and accessories. It's where the eye falls and lingers the longest. This zone has the most opportunity to make potential buyers react positively.

 Important details to consider in this zone are:

  • Wall Colors
  • Room features
  • Lighting 
  • Furniture
  • Artwork, Family Art and Wall Decals
  • Collections

Wall Colors

Walls  should be neutral and create a blank palette so buyers feel their furnishings will also fit the space. Remove wall paper or faux painting, as it can give a outdated feeling, There are many neutral shades available, it's important to select the one that works best in your home. Keeping in mind that some are warm neutrals and some cool neutrals helps in the selection process. Bring samples of both into your home before the selecting the best or schedule a color consultation.

Room Features

Architectural features such fireplaces and built-in bookshelves should be emphasized if pleasing or de-emphasized if they detract. Painting them the same color as the walls will cause them to 'blend into the background' and become less noticeable.

Lighting

Good lighting gives a room an energetic feeling and daylight bulbs (5000k+) will provide plenty of light.  Lighting should be spaced evenly around the room. 

Furniture

Furniture that is dated should be replaced or covered with a neutral slipcover. Home stagers can be beneficial here, as many of us rent furniture for use during the selling process.  

Artwork, Family Art and Wall Decals

Removing personal aspects of a home allows potential buyers to see it as their own and keeps them focused on the home, not the homeowners (religious art represents a personal aspect of the sellers). Family photos and collages should be tucked away or packed up. Wall decals should be removed; buyers know how difficult removing them can be. While a lot of artwork is scenic or contemporary, avoid displaying anything that could raise an eyebrow of potential buyers.

Collections

Anything very specific to the owners, from a wall of ball caps to a collection of roosters, should be edited during the depersonalization process. Also, the collection of items on the refrigerator should be removed, possibly placed in a drawer close by if needed regularly.  

Now Add Interest

Once your home is edited, look closely at your pillows and other decor. Pillows especially can become flat and worn out. Perhaps it is time to bring some new ones in to add a punch of color and life to the room. Keep in mind your next home, with careful planning your purchases can work there as well.

Stay Tuned!

Next week, we will discover the important items in the most ignored zone, the ceiling zone.

Until then, enjoy your home!

 

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​This Blog article was written by Patti Robinson, owner of Polished Pillars Staging, LLC, which specializes in Staging Consultations, Occupied Staging and Vacant Home Staging in the Dayton and Cincinnati Ohio areas.
 
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Rainmaker
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Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Patti, your "Power Zone" post is a must read for sellers who want to turn those lookers into serious buyers who visit their home for sale.  I don't think you can emphasize enough how sellers need to de-personalize their home for sale especially packing away the personal pictures.  

Looking forward to Part Three, Patti!

Jan 14, 2017 02:05 PM #1
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Rainer
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Patti Robinson

Always Keeping Design in Mind
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