Make Sure the Contact Information Can Be Seen for Local Posts

By
Home Stager with Room Service Home Staging

And I don’t mean yours!

Back in 2009, Bob Stewart hosted the first 1000 point local post challenge that I entered. It was a crazy period because it seems to me that there were back to back challenges and we were all going nuts trying to write these.

Well, you know how crazy we all get when someone mentions points.

 And Bob’s modus operandi for getting us to do what ultimately is good for our business has always been these challenges and contests!  

And write we did, and many of us continue to do so.

 

However, we all noticed that we were getting calls from readers looking for the company or service we’d written about. The readers went to the quickest place they could find any phone number or contact information and it was our profile information on the right of the blog page.

 

When I started writing local posts, I would “stage” my posts putting the contact information at the bottom of the page.

 

tealicious

Wrong!

After countless calls at 11 PM looking for the Delray Downtowner or calls asking if they could bring their dog to the Orchid Show in Delray, I realized that this was not working.

 

Thankfully Bob wrote a post that suggested placing pertinent information “above the fold” of your post.

 

above the fold

 

From that point on, I have placed the What You Need to Know information at the top of my post.  Sometimes, I’ve remembered to place the phone number of the business, event, or service in a larger font and color.  Anything to make sure it’s noticed by the reader.

If you have chosen not to write posts about local services, businesses or events, that’s ok.  It’s always YOUR BLOG.  And, let’s face it, you could put the contact number for the business in 24 font and or add COLOR some readers would still call the number they see under your profile picture.

 

No problem...it’s all another way of getting your information out there.

 

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Rainmaker
2,827,916
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning, Kathy - more good advice.   A few weeks ago, I received a call asking me why the holiday lights on "my" house were not on.   I couldn't figure out what they were talking about until I realized the house they were referring was a home in a blog post from a couple of years ago.   

Jan 06, 2017 06:57 AM #9
Rainmaker
2,932,748
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Kathy and good point. I find I sometimes have to search for these things from AR colleagues.

Jan 06, 2017 07:44 AM #10
Ambassador
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Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Kathy I learned that early on as well after many phone calls about events.  Number goes up on top. I don't write a lot of hyper local but when I do I won't make that mistake again.

Jan 06, 2017 07:52 AM #11
Rainmaker
3,637,429
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

Music to our ears, we have insisted on large phone number on biz cards and everywhere else.  A

Jan 06, 2017 09:39 AM #12
Ambassador
3,231,509
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi James Dray especially if you have local posts. 

Gita Bantwal and even if your number is there, readers may still call you instead of the event or service. 

Kat Palmiotti ok, that is too funny. 

Jan 06, 2017 09:45 AM #13
Ambassador
3,231,509
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

You'd think so, wouldn't you Sheri Sperry - MCNE® ...but no. 

Your time will come Wayne Martin LOL

Brian England it makes it easier but we still get calls.

It does Harry F. D'Elia 

Jan 06, 2017 09:49 AM #14
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Good point Anita Clark I sometimes forget that!

Oh Michael Jacobs that really is funny.  Did you tell them that they were on??

Sheila Anderson I've searched all over for email addresses. 

Jan 06, 2017 09:51 AM #15
Ambassador
3,231,509
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Anna Banana Kruchten I don't write as many as I used to but I do try to make the number prominent. 

Ron and Alexandra Seigel Oh yes...I need to check my card!

Jan 06, 2017 09:52 AM #16
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Kathy - It's good to revisit that advice from Bob (and isn't it amazing how much he has taught us about the right way to blog?).

Jan 06, 2017 01:36 PM #17
Rainmaker
2,321,165
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Kathy, I was getting calls all the time about my local events. Now, I try to remember to put the phone numbers at the top. But, I still get calls from consumers.

Jan 06, 2017 02:00 PM #18
Rainmaker
1,949,339
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I think I always put the contact info at the end. I will have to make a note to put it at the top from this point forward.

Do me a favor and remind me if you see me do it wrong!

Jan 06, 2017 02:10 PM #19
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I still get calls for the local pizza place I wrote about some four years ago. I like your advice, and I'm going to use it in my localism posts. Thanks for sharing. 

Jan 06, 2017 03:15 PM #20
Rainmaker
2,587,967
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Well said Kathy Streib becuase to this day i get calls about events i post blogs on. What time does the parade start sonny?

Jan 06, 2017 04:21 PM #21
Rainmaker
4,147,932
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks Kathy.  Good information to keep those unwanted calls from coming in.

Jan 06, 2017 04:40 PM #22
Rainmaker
2,110,276
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

A few years back, I wrote a blog about an International Market we have here in the Greater Sacramento region.  You'd be amazed at the number of calls I get from folks thinking they have reached the market.  I need to edit that old post.

Jan 06, 2017 04:44 PM #23
Rainmaker
992,909
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

marketing marketing marketing.. get the word out and don't be shy!

Jan 06, 2017 06:10 PM #24
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I had to do this with an emergency center, which eventually became the site of an entire hospital, I wrote about.  Those were calls that did not need to come to me.  

Jan 06, 2017 06:12 PM #25
Ambassador
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Putting the wrong phone number too visible is a big mistake,  Hopefully it wasn't a post for a new movie or else the requests for times showing would be over whelming

Jan 06, 2017 06:14 PM #26
Rainmaker
3,231,962
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Kathy

Informative post . . . . Thanks for sharing the information.

Good luck and success.

Lou Ludwig

Jan 06, 2017 08:10 PM #27
Rainmaker
475,178
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Caller: Hi, when does your pizza place close?

Me: I'm a Realtor who wrote the review. I'll give you their number in a sec... In the meantime, do you know anyone who needs to buy or sell a house?

Oct 28, 2017 09:36 AM #28
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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