And I don’t mean yours!
Back in 2009, Bob Stewart hosted the first 1000 point local post challenge that I entered. It was a crazy period because it seems to me that there were back to back challenges and we were all going nuts trying to write these.
Well, you know how crazy we all get when someone mentions points.
And Bob’s modus operandi for getting us to do what ultimately is good for our business has always been these challenges and contests!
And write we did, and many of us continue to do so.
However, we all noticed that we were getting calls from readers looking for the company or service we’d written about. The readers went to the quickest place they could find any phone number or contact information and it was our profile information on the right of the blog page.
When I started writing local posts, I would “stage” my posts putting the contact information at the bottom of the page.
After countless calls at 11 PM looking for the Delray Downtowner or calls asking if they could bring their dog to the Orchid Show in Delray, I realized that this was not working.
Thankfully Bob wrote a post that suggested placing pertinent information “above the fold” of your post.
From that point on, I have placed the What You Need to Know information at the top of my post. Sometimes, I’ve remembered to place the phone number of the business, event, or service in a larger font and color. Anything to make sure it’s noticed by the reader.
If you have chosen not to write posts about local services, businesses or events, that’s ok. It’s always YOUR BLOG. And, let’s face it, you could put the contact number for the business in 24 font and or add COLOR some readers would still call the number they see under your profile picture.
No problem...it’s all another way of getting your information out there.