How to Throw a Housewarming Party for New Clients

By
Real Estate Agent with RE/MAX Advantage BS.0144545
http://activerain.com/droplet/4YKT

Have you ever considered doing housewarming parties for new clients? If not, hopefully this will help!

I offer all of my new clients the option to have a housewarming party. Not all of them take me up on it, but the ones that do are always impressed. It's a great opportunity for them to get together with their friends and family to show off their new home without having to worry about the cost of the food. The food is usually the most expensive part and what might hold them back from having a party. 

How to throw a housewarming party

1. A letter is sent to every client a few weeks after closing letting them know it's an option and if they'd like to do it, they just need to let me know a date, guest list and type of party (bbq, mexican, sandwiches, etc). 

2. Agree upon a date. You'll want to go to the party, so make sure you can adjust your schedule so you can stop by. 

3. Get the guest list from them. I create and send the invites for them. It is one less thing they have to worry about, plus I can include our logo on the invites. I get the invites designed through a person on Etsy (www.etsy.com) and print them via Staples (https://design.staples.com/). It's fairly cost effective. 

4. Once they determine the type of party, you'll contact the company to get the catering menu. I have predetermined menus set up from a few places so it's easy once you get a system in place. I typically spend $300 for 30 ($10 a person is what I based the order on). 

5. A few items you might want to look into are a sign to put in the yard that includes your logo, table tents with your logo, and some Welcome Home balloons. My marketing effort is very subtle, but still has a presence that lets everyone know who hosted the party.

6. Overall, I try to keep my budget around $400 per party and I try to limit it to 1 a month for budget purposes. 

 

Many times, guests are amazed you would throw a party for your client. Who wouldn't want that perk with the REALTOR they pick? Also, you just being at the party can easily generate interest. Guests will have questions or may even be thinking about buying a home. 

 

Benefits to Throwing a Housewarming Party

1. Not every REALTOR throws them so it helps you stand out when someone starts looking for someone to help them buy or sell their home. 

2. If you're at the party, potential clients are actually meeting you and getting to know you. As you know, establishing relationships are key. 

3. You don't have to give any big presentation, just being there will generate interest and questions. Plus, when guests ask who is hosting the party, they can point you out. 

 

If you already throw housewarming parties, let me know what tips you have! If don't, what questions do you have? I love throwing housewarming parties!

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Topic:
Real Estate Best Practices
Tags:
clients
best practices
party
housewarming

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Ambassador
1,610,678
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

You will be the hit of the party and and a great way to increase ones database

Jan 12, 2017 11:56 AM #1
Rainmaker
467,846
Mike & Eve Alexander
Buyers Broker of Florida - Orlando, FL
Exclusively Representing ONLY Orlando Home Buyers

Good for you!

I prefer staying home with the pets, so would be lousy at it.

Eve

 

Jan 12, 2017 12:47 PM #2
Rainer
227,914
Jill Winchel
Royal Shell Real Estate - Koffman & Associates - Cape Coral, FL
We make it easy. You make it home.

Love this idea...hadn't heard/seen it before. Good job!

Jan 12, 2017 05:43 PM #3
Rainer
119,885
Sam Kader
Pacific Coast Financial LLC - Seattle, WA
Real Estate and Mortgage Broker

Brilliant!

 

Jan 12, 2017 06:05 PM #4
Rainer
387,423
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Shawn,

Great idea, if you are very social.

Jan 12, 2017 06:23 PM #5
Anonymous
Dorothy Liu

Great idea, thanks for sharing

Jan 13, 2017 12:45 AM #6
Rainmaker
1,321,246
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Never thought about but I think it's a little pricey.

Jan 13, 2017 06:32 AM #7
Rainmaker
421,358
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I've been doing something similar for a while now...a couple of weeks after they move in, I invited the residents on that block to come by and 'meet your new neighbor'.  It's not fancy--I have beverages and snacks, and typically host it for an hour so people know it's just a 'drop in' .  It's been very successful and buyers really appreciate it!

Jan 13, 2017 02:08 PM #8
Rainmaker
856,103
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent idea!  I have done them before, but not in a while.  Great thoughts and being prepared.  Kudos to you!

Jan 16, 2017 08:50 PM #9
Rainmaker
270,100
Annette Thor
Connecticut Homes and Commercial Fairfield Cty,CT reinct.com - Westport, CT
Residential & Commercial Real Estate Broker in CT

Awesome idea to share Shawn. I will have to try it soon! Welcome to Activerain 

 

 

 

Jan 17, 2017 03:24 AM #10
Rainmaker
461,470
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Excellent idea! I plan to implement house warming parties for my clients, so this is a timely blog post.

May 02, 2017 12:10 PM #11
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Shawn Cunningham

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